The White Company Blog

Wednesday, October 11, 2006

The Little White Company gets into the mood for Autumn

Chrissie Rucker picks the best of what’s new for children this season

As children get ready to head back to school and summer gives way to autumn, The Little White Company makes the seasonal change that much easier with a bright collection of products that will make sleeping and playing a more joyful experience during the cold months ahead.

“When we are designing our children’s range we try to make them both stylish and functional,” says Chrissie Rucker, founder of The Little White Company and a mother of four. ‘As all parents know, you can’t have one without the other when it comes to kids.”

For little girls who have grown out of pink, The Little White Company introduces a range of white PJ’s with red polka dots as well as the Polka Dot quilt, cushion cover and heart cushion with a reversible red-and-white gingham print. The Polka Dot linen set has a sweet gingham trim.

The super feminine theme continues with the new Tia range, white bed linen with appliquéd hearts and embroidered flowers, which is ideal for the dreamer in every little girl. The collection also includes a new quilt, cushions, a hand-tufted rug and lampshades for the bedroom, all a perfect match for the lovely curves of the new Provence bed that will add a touch of fairy-tale style to a bedroom. If you have a budding dancer she’ll love the new Ballerina range of bedlinen and nightwear who will never tire of pink as will the new Pippa range, which features spots as well as flowers. The Pippa sleeping bag, in fact, is ideal for sleepovers or weekends away, and comes in a pretty drawstring bag.

Boys, of course, love anything that flies so the new Flying Machines range, featuring aeroplanes, hot hair balloons and pilots, is perfect for them, whether in the form of pyjamas, bed linen, rugs, towels or box cushions. They will also love the Austin pull-on trousers and long-sleeve T-shirts – both very cosy for chilly autumn nights and comfortable enough for a good dose of jumping on beds.

The new Gingham bed linen, which comes in pink or blue, adds a cheerful mood to the room and to any child’s bed. It can also be accessorised with navy or pink gingham curtains.

“This bedlinen is one that both boys and girls will love,” says Chrissie. “And it looks fabulous with, for example, The Little White Company’s popular bunk bed, which is a great piece of furniture whether children have to share rooms or would like an extra space in which to host sleepovers with friends.”

Speaking of space, children’s playrooms will also benefit from The Little White Company’s new collection in the form of the new Playroom shelving units, a mix and match collection of brilliant storage space. The Canvas storage boxes and bag also come in handy for hiding clutter and toys.

As children are always out and about, The Little White Company has introduced a gorgeous collection of cable knit tops – a cardigan and a tank top – this season. They come in white or navy. Children will also find the new Classic Jersey hooded top and trousers the most comfortable thing to run around in after school or at weekends.

“From new bedding and accessories to clothes and furniture, The Little White Company caters to children first and foremost,” concludes Chrissie. “When we design collections, we think of what will suit their lives that their parents will love to look at.”
by The White Company, home accessories and furniture blog posted at 10:54 AM

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