The White Company Blog

Thursday, December 11, 2008

How to Make Your House a Home

The second ‘Little White Book’ by Chrissie Rucker,
Founder and Owner of The White Company

“A scented candle; a lovely flower in a glass vase; a cosy throw on the back of a sofa – the simplest things can make any home warm and welcoming….”


Following the success of Chrissie Rucker’s first book, How to Style Your Bedroom, she introduces the perfect accompaniment, How to Make Your House a Home. From setting the scene to adding the final perfecting touches, Chrissie helps bring the home to life through
a wealth of knowledge and expert tips.

Thoughtfully categorised, How to Make Your House a Home explores all aspects of creating atmosphere through light, scent, texture, shape and colour with personalisation, styling and display. Occasions and seasonality have been carefully considered, whether choosing and displaying flowers, entertaining guests for lunch or dinner, making a room cosy and inviting for winter, selecting the ideal fragrance, having a romantic evening in or creating the ultimate festive Christmas at home.

With exquisite photography to inspire and delight, Chrissie’s expert advice, ideas and guidance are displayed in a simple, easy layout.

An ideal gift for Christmas or a special occasion, How to Make Your House a Home is a definitive must-have Little White Book for every home that needs a heart.

“…Fresh and failsafe; tranquil and timeless, white will always set off your possessions beautifully…”

How to Make Your House a Home will be on sale from 14th November 2008
£6.99 hard-back book
from Craft Publishing exclusively at The White Company
www.thewhitecompany.com



Notes to Editors:
The UK’s leading authority on bed and bath, Chrissie Rucker founded The White Company in 1994. Still very much at the heart of the business today, Chrissie is a dedicated working mum with four children. At sixteen years old, Chrissie left her childhood home in Kent to study fashion design in London. After college she spent the next seven years working in the fashion, beauty and interiors departments of some of England’s most coveted magazines, including Brides, GQ, Vogue, House & Garden and Harpers & Queen.

Over the last twenty years, Chrissie has worked closely with many of the very best interior designers and stylists, learning tricks of the trade on how to make the best of our homes. This valuable knowledge, combined with her unlimited passion and creative flair, has been applied to her many achievements, from The White Company to having moved and redecorated her own home three times, to her first book, How to Style Your Bedroom.

What began as a modest mail order concept for beautifully designed, affordable home accessories, principally in white, The White Company has become a benchmark for the lifestyle market and is today one of the UK’s pre-eminent and fastest growing brands with 26 retail outlets, 16 brochures per year and a thriving online store.

For further information and images, contact Jessica Francis or Billy Van den Bergh at FLAX 14 Beaumont Mews, London W1G 6EQ t: 020 7486 4242 e: Jessica@flaxpr.com / billy@flaxpr.com WWW.FLAXPR.COM

by The White Company, home accessories and furniture blog posted at 11:04 AM
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How to create the perfect children’s bedroom...

Beautiful Bed Linen
The most important thing in a bedroom is the bed linen – it’s the thing you notice first. We have exquisitely embroidered and appliquéd designs – Sweet Dreams, Fairies and Ribbon Daisy for girls; Manhattan Star and Wild West for boys. There’s also a fun reversible Rosie/Polka Dot design and best of all our cheerful Gingham. In blue, red, pink and lemon, you can mix it in with all our other bed linen designs, or it makes a great choice as a spare set.

Cosy Quilts, Blankets & Cushions
To make a bedroom really cosy and inviting, add a patchwork quilt. They look fantastic of course, but they’re also very practical. They beautifully disguise creased bed linen during the day; they’re a cosy extra layer to pull up on a cold night; and they’re great to crawl beneath for a quick nap during the day. Our Patchwork Quilts come in Sweet Dreams, Candy Stripe and Ribbon Daisy for girls; Manhattan Star and Wild West for him.

Then just add the matching cushion to really complete the look beautifully.


Brilliant Bed
Our great quality, great looking beds all offer something extra – our bunk beds offer an extra bed and extra fun; Salcombe and the Divan both offer extra storage; Hampton and Classic, with their Underbed Truckle option, both offer extra storage OR an extra bed; and Provence and Paloma bring extra magic!


Furniture
Our fantastic range of stylish, great quality white painted furniture offers some really flexible storage options for all sizes of bedroom. From our neat little Bedside Table, Bookshelf and Wall Shelf to the spacious Tallboy, Chest of Drawers and Large Wardrobe. For big bedrooms and/or older children there’s even our Playroom Shelving Units.

The All-Important Peg Rail
A peg rail by their bedroom door is an easy way to help them stay organised. If they hang up school bags, sports kits etc as soon as they get in, they’ll always know exactly where they left it last! Our lovely white painted Peg Rail looks great in any room.

Plenty of Storage
Children need plenty of box storage to help them organise their space – and keep it that way.

Our Set of 3 Stacking Gingham Boxes in blue, pink or red look very cheerful, stack so they don’t take up much floor space, and are perfect for smaller toys which have lots of small bits and pieces that may get lost.

Our open-topped Canvas Storage Boxes in blue/navy, blue/white, pink/fuchsia or pink/white are great too, and they’re easy for little ones to carry, thanks to the cut-out handle. Just tie a label onto each one, with a picture on it for younger children, so they know what lives inside each one – a great help when it comes to clearing up time!
by The White Company, home accessories and furniture blog posted at 9:54 AM
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Christmas with the White Company

Gorgeous gifts for everyone
It’s easy to delight family and friends with our collection of gorgeous gifts. Choose from our wide selection of scented candles including our best selling winter candle with its unbeatable spicy, warming combination of cinnamon, clove and fresh orange or perhaps one of our stylish new scent diffusers including Vanille, Cassis, Seville and Peony. We also have leather accessories for men and women – treat the man in your life to one of our leather-bound game sets, (chose from the backgammon or poker), or spoil the women in your life to a lovely leather jewellery box or toiletry bag. For something really luxurious nothing beats cashmere or some exquisite pure silk nightwear.

Decorating your home
For the most stylish Christmas ever decorate your home with our beautiful wreaths and garlands. Our new preserved eucalyptus wreath will make a great impression on visiting friends and family with its evocative scent of eucalyptus. Gem-shaped lights are a stunning way to add a touch of glamour to your tree and our new 36 faceted gem fairy lights are just perfect for the job. To make your Christmas trees twinkle use our faceted tree decorations - and to make everything nice and cosy light an evocative Winter candle…

Stylish dining
Create the most stylish dining table with our crisp white Santorini table linen, richly-coloured velvet runners and placemats, Soho white porcelain, gorgeous glassware, cutlery and beautiful candle holders. A must for adding those little finishing touches are our lovely scatter gems and beaded napkin rings plus stunning mirrored coasters and candle stands – which together add just the right amount of stylish sparkle.

Your perfect winter wardrobe
We have something for everyone in our new winter collection. Choose from gorgeous cashmere knitwear, including cashmere cardigans, cashmere cami tops and trousers to relaxed babycord jeans for a stylish weekend away. If it’s the perfect little black dress for a party our sophisticated jersey collection is what you need. Our jersey empire line dress is elegant and versatile while our jersey cross front dress is incredibly flattering. And for cosy nights nothing beats our flannel nightwear and super-snug slippers.
by The White Company, home accessories and furniture blog posted at 9:32 AM
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Friday, December 05, 2008

The White Company VAT reduction

On the 24th November in his pre-budget report, Alistair Darling announced that VAT will temporarily be cut from 17.5% to 15% for 13 months to help prevent a “longer and deeper recession”.

The reduction in VAT came into effect on the 1st December and we at The White Company are very pleased to be passing this reduction on to all of our customers. The reduction in VAT is reflected on our website, in our stores and when you contact us directly to place an order on 0845 678 8150.

Thank you for shopping at The White Company.
by The White Company, home accessories and furniture blog posted at 2:05 PM
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