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Product Care Information

Everything we offer has been made to bring you outstanding quality and excellent value for money. To help ensure you get the most from your purchases, please follow these simple care guidelines.

In the event that you are unsure on any care issues, have further questions or require specific advice please do not hesitate to contact our Customer Service team on 1 866 846 8333 Monday-Sunday 7am to 11pm Eastern Time or email us at

Washing Bed Linen & Table Linens

To keep bed linens looking their best, they should be laundered every five to six days. Leaving it longer may cause discoloration, especially with white linens. We recommend that all bed and table linen be separated into light or dark colors and washed warm at 105 Fahrenheit. Contrary to popular belief, fine white linens should not be boil washed, especially since modern detergents now achieve excellent results at low temperatures. For best results, select an enzyme free detergent containing no optical whiteners, bleaching agents or enzymes that can cause colors to fade or become patchy and can also damage fabrics. When hand washing, do not place the detergent directly onto the laundry, but ensure liquids are dispersed and powders completely dissolved before immersing the items to be washed.

Washing Towels & Bathrobes

Washing terry fabrics before first use begins the 'breaking in' process. Several washes are required for pure combed cotton terry towels and bathrobes to achieve their maximum absorbency, softness and fluff. Adding a fabric softener to the final rinse enhances the softness of terry fabrics, but use sparingly as excessive quantities will reduce absorbency.


Line drying is ideal for leaving your laundry outdoor-fresh and almost crease-free, but using a tumble dryer at the correct setting also gives good results. When using a tumble dryer, do not over dry laundry and remove it promptly to reduce creasing. Smooth out and reshape everything, paying particular attention to borders on bed linens and hems on towels and table linens, then fold carefully.


Washing and drying linens correctly will help eliminate creasing and make ironing easier. Natural fibres crease more when new, but with time the fabric softens and this will reduce. For best results, iron bed linens and table linens whilst still slightly damp, using a steam iron. In the event that linens have become bone-dry, we advise re-damping with a water spray before ironing. To give a super crisp finish, use spray starch when ironing and, for an extra special touch, softly scent fabrics with linen waters or our linen spray. As with a shirt collar, always iron the corners of pillowcases from the outside inwards to avoid corner creasing. If the item is embroidered or embellished, iron this area on the reverse to enhance and protect it. When ironing sheets and duvet covers, folding them in half lengthways makes them easier to handle.

Bedspreads & Throws

All White Company bedspreads and throws are labeled with precise care information. The importance of always following these instructions cannot be overstated as washing or drying such items incorrectly or at too high a temperature will cause damage and shrinkage. Depending on the size of your washing machine, larger bedspreads may need to be professionally laundered.

Comforters & Pillows

Although many manufacturers claim that you can wash comforters and pillows in your machine, we believe it is actually very difficult to achieve a good result. So, if you do not have a large-capacity washing machine, we strongly recommend these be commercially laundered. Whatever method you choose, be certain that all items are thoroughly dry before returning them to the bed or storing. For correct storage, always keep items in a 'breathable' cotton bag, never in plastic.

Always use enzyme free detergents to launder feather and down comforters, and pillows, to prevent the down from collapsing.

Clothing & Nightwear

Always follow the care instructions on the label and, for best results, remove from the washing machine promptly and reshape before drying. As with linens, avoid using detergents containing optical whiteners, bleaching agents or enzymes on any colored items and when tumble drying, take care not to over dry or use too high a heat setting.


All natural fibres will shrink and this shrinkage is allowed for in the sizing of The White Company goods. However, washing or drying fabrics at excessively hot temperatures will cause more shrinkage than allowed for.

Care Symbol Guide

All White Company fabrics carry care instruction labels showing the universal symbols as explained below. Please refer to these labels and always follow the care instructions given.

  • Cotton Cycle wash warm 40 degrees Celsius or 105 Fahrenheit
    Spin or Wring

  • Synthetic Cycle wash warm 40 degrees Celsius or 105 Fahrenheit
    Spin. Do Not Wring

  • Wool or Delicate Cycle wash warm 40 degrees Celsius or 105 Fahrenheit
    Do Not Wring

  • Machine wash cold 30 degrees Celsius or 65 Fahrenheit

  • Machine wash hot 60 degrees Celsius or 140 Fahrenheit

  • Do Not Wash

  • Hand Wash Only

  • Do Not Bleach

  • Only oxygen/non-chlorine bleach should be used

  • Any Bleach When Needed

  • Cool Iron

  • Warm Iron

  • Hot Iron

  • Do Not Dry Clean

  • Professional dry cleaning in any solvent except Trichloroethylene. Normal Process

  • Professional dry cleaning in any solvent except Trichloroethylene. Mild Process

  • Professional dry cleaning in: hydrocarbons. Normal cleaning process with no limitations

  • Professional dry cleaning in: hydrocarbons. Mild cleaning process with limitation

  • Do Not Tumble Dry

  • Tumble Dry Any Heat

  • Tumble Dry Low

  • Tumble Dry Medium

  • Tumble Dry High

  • Dry Flat

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