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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

Category: Little ones 3 min read

Valentine’s Vanilla Kisses with Cook School

Tasty treats for 14th February

Category: Little ones 1 min read

Treasure seekers

Light layers and cosy pieces for a day of adventures

a woman in a long black dress walking down the street
Category: Style 4 min read

How to create a capsule wardrobe

Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips

read and shop organised living
Category: Home 3 min read

Organised living

Expert tips to take the stress out of sorting.

two children sitting on a bed eating food together
Category: Little ones 1 min read

Breakfast club

Fun stripes and playful prints for little bedtimes

a woman in white standing on the beach
Category: Style 1 min read

Take me away

In search of some sun? You'll need these travel companions

a woman in a white robe sitting on a bathtub with a bottle of perfume
Category: Wellness 1 min read

The quiet zone

Take a moment to yourself in an at-home sanctuary

Category: Style 1 min read

The shape of things to come

Sleek and sophisticated. The power of these pieces is in the silhouette

a woman in a white coat holding a purse in front of a wall
Category: Life 1 min read

What to love about spring

The most exciting things to look forward to

Category: Home 1 min watch

How to reuse a candle vessel

Michaela Shoebridge gets creative

read and shop kitchen table gatherings and games
Category: Life 2 min read

Kitchen table games for parties

How to keep the laughter flowing into the night

a cup of coffee being poured into a cup on a counter
Category: Events

A magical Christmas at Symons Street

Go behind the scenes as we welcomed the season with the help of hot-chocolate experts Knoops

cook school halloween
Category: Little ones 3 min read

Halloween chocolate spiders with Cook School

Spooky treats to make with little ones

a table with candles, a lamp, and a picture on it
Category: Gifts 1 min read

Gifts for a little luxury

Presents with extra wow-factor

autumn styling masterclass with rebecca clouston
Category: Style 4 min watch

Autumn styling masterclass with Rebecca Clouston

The personal stylist shows us how to wear the season’s key pieces

a mantle with candles and other items on it
Category: Scent 6 min read

Notes on: scent

Creating an inviting home with fragrance expert Suzy Nightingale

a table with candles and other items in front of a fireplace
Category: Scent 2 min read

The gift of Christmas

Our iconic scents make the perfect presents

a woman sitting on a table in front of a christmas tree
Category: Style 2 min read

Snuggle-down Sundays

The ultimate loungewear for stay-at-home days

a woman laying on a bed with her hands on her head
Category: Sleep 2 min read

And so to bed

In comfy and cosy nightwear, of course

Category: Life 1 min read

Love lists

Take note of the little things this season

a woman in a white coat standing in front of a store
Category: Style 6 min read

Style notes: spring

The Guardian's Jess Cartner-Morley shares the secrets we need to know

read and shop make time for me time
Category: Wellness 1 min read

Make time for me-time

Journalist Rosie Green’s 10-minute fixes for taking care of yourself

a woman laying in bed with breakfast and a glass of orange juice
Category: Sleep 6 min read

Sleep notes

Good Housekeeping's Lynne Hyland gets the experts' advice

a woman laying in bed with breakfast and juice on tray
Category: Gifts 1 min read

Because I love you

It's the season to say it with your whole heart.

Category: Sleep 1 min read

Slow mornings

Relax. Unwind. Escape. To your own sleep sanctuary

Category: Sleep 1 min read

To the coast

A new outlook on a good night's sleep, inspired by a seaside escape

Category: Dine 1 min read

Table talk

Fresh table styling for brighter days ahead

Category: Scent 2 min read

Introducing: Verde

Our new, vibrant scent captures the optimistic essence of the season.

Category: Home 1 min watch

The art of living with white

Take a sneak peek between the pages

Category: Events

Merry Christmas at The White Company

Go behind the scenes at our Symons Street store party

Category: Little ones 3 min read

Chocolate mince pies with Cook School

A new twist on an old classic

a drawing of a woman walking her dog in front of a store
Category: Gifts 1 min read

Moments of delight

For a little luxury, for stockings and more, there’s something for everyone

a woman standing in front of a table with a candle on it
Category: Dine 3 min read

Everything to celebrate

Create a table for the most special of festive get-togethers

a bar with glasses, wine and other drinks on a table
Category: Dine 5 min read

What is the best glass for champagne?

Selecting the right glass for wine or fizz can improve the flavour

Category: Gifts 1 min read

Gifts for sweet dreams

Our favourite PJs and all their accessories

a tray with a coffee cup, a plate of food and a blanket