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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

a woman laying in bed with breakfast and juice on tray
Category: Gifts 1 min read

Because I Love You

It's the season to say it with your whole heart.

Category: Scent 2 min read

Introducing: Verde

Our new, vibrant scent captures the optimistic essence of the season.

read and shop make time for me time
Category: Wellness 1 min read

Make time for me-time

Journalist Rosie Green’s 10-minute fixes for taking care of yourself

a woman laying in bed with breakfast and a glass of orange juice
Category: Sleep 6 min read

Sleep notes

Good Housekeeping's Lynne Hyland gets the experts' advice

two children sitting on a bed eating food together
Category: Little ones 1 min read

Breakfast club

Fun stripes and playful prints for little bedtimes

a woman in white standing on the beach
Category: Style 1 min read

Take me away

In search of some sun? You'll need these travel companions

a woman in a white robe sitting on a bathtub with a bottle of perfume
Category: Wellness 1 min read

Quiet, please

Take a moment to yourself in an at-home sanctuary

Category: Dine 1 min read

Waterside living

Fresh table styling for brighter days ahead

Category: Events

Merry Christmas at The White Company

Go behind the scenes at our Symons Street store party

Category: Little ones 3 min read

Chocolate mince pies with Cook School

A new twist on an old classic

Category: Style 2 min read

Rethinking the Christmas jumper

Festive yet chic, these are knits to wear all winter

three girls are making cookies at a table with a christmas tree
Category: Little ones 4 min read

Making classic gingerbread with Cook School

A festive favourite, made easy

Category: Gifts 2 min read

Gifts for a merry get-together

Home accessories and everything for the hosts

Category: Dine 4 min read

Alexandra Dudley’s seasonal recipes

Last of the summer recipes to ease into cosy season with

a man and woman sitting on a couch with two children
Category: Sleep 1 min read

Family time

Matching or not, we’ve got PJ sets to suit everyone

a mantle with candles and other items on it
Category: Scent 6 min read

Notes on: scent

Creating an inviting home with fragrance expert Suzy Nightingale

a table with candles and other items in front of a fireplace
Category: Scent 2 min read

The gift of Christmas

Our iconic scents make the perfect presents

a woman sitting on a table in front of a christmas tree
Category: Style 2 min read

Snuggle-down Sundays

The ultimate loungewear for stay-at-home days

a woman laying on a bed with her hands on her head
Category: Sleep 2 min read

And so to bed

In comfy and cosy nightwear, of course

Category: Style 2 min read

R.S.V.P

Say yes to the invitation, we'll help with what to wear

a woman in a black dress standing on a street
Category: Style 5 min read

Notes on: style

The Guardian’s Jess-Cartner Morley on making dressing effortless

Category: Style 1 min read

The shape of things to come

Sleek and sophisticated. The power of these pieces is in the silhouette

a baby laying on a bed with a white shirt on
Category: Gifts 3 min read

How to choose a new-baby gift

Ideas for welcoming new arrivals to the world

a woman walking through a living room with a fireplace and couches
Category: Home 4 min read

Life happens on the sofa

How to make it a place you’ll love to spend time

read and shop organised living
Category: Home 3 min read

Organised living

Expert tips to take the stress out of sorting.

Category: Little ones 1 min read

New beginnings

Special treats for little arrivals

a living room with a couch, coffee table, and lamp
Category: Home 1 min read

Let the light in

Create a comforting space to welcome you home

a woman in a white coat standing in front of a store
Category: Style 6 min read

Style notes: spring

The Guardian's Jess Cartner-Morley shares the secrets we need to know

a woman in sunglasses holding a yoga mat on a city street
Category: Style 2 min read

Let's go outside

Loungewear that's far too good to stay on the sofa

Category: Wellness 8 min read

Notes on: relaxation

Health and beauty journalist Lynne Hyland shares her tips

read and shop kitchen table gatherings and games
Category: Life 2 min read

Kitchen table games for parties

How to keep the laughter flowing into the night

a cup of coffee being poured into a cup on a counter
Category: Events

A magical Christmas at Symons Street

Go behind the scenes as we welcomed the season with the help of hot-chocolate experts Knoops

cook school halloween
Category: Little ones 3 min read

Halloween chocolate spiders with Cook School

Spooky treats to make with little ones

a table with candles, a lamp, and a picture on it
Category: Gifts 1 min read

Gifts for a little luxury

Presents with extra wow-factor

autumn styling masterclass with rebecca clouston
Category: Style 4 min watch

Autumn styling masterclass with Rebecca Clouston

The personal stylist shows us how to wear the season’s key pieces

Category: Life 2 min read

The winter edit

Our founder, Chrissie, picks her seasonal favourites

a young child decorating a christmas tree in a living room
Category: Little ones 1 min read

The night before Christmas

All the excitement in the run up to the big day

Category: Dine 7 min read

Notes on: entertaining

Grazia’s Lifestyle Editor Rachel Loos on making gatherings memorable

gifts for a moment to yourself
Category: Gifts 1 min read

Gifts for a moment to yourself

Pampering treats and home spa days