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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

a loaf of cake on a plate with a slice cut out
Category: Dine 3 min read

Mother’s Day Lemon Drizzle & Poppyseed Cake with Cook School

A bake the whole family can enjoy

a woman kissing a little girl on the cheek while holding a teddy bear
Category: Gifts 1 min read

To the women we love

Thoughtful gifting for Mother's Day

Category: Scent 3 min read

The alchemy of scent

Fragrance expert Suzy Nightingale explores perfume’s power

Category: Life 1 min read

Love lists

Take note of the little things this season

two children sitting on a bed eating food together
Category: Little ones 1 min read

Breakfast club

Fun stripes and playful prints for little bedtimes

a living room with a couch, coffee table, and lamp
Category: Home 1 min read

Let the light in

Create a comforting space to welcome you home

a woman in a white robe sitting on a bathtub with a bottle of perfume
Category: Wellness 1 min read

The quiet zone

Take a moment to yourself in an at-home sanctuary

Category: Style 1 min read

The shape of things to come

Sleek and sophisticated. The power of these pieces is in the silhouette

a woman in a white coat holding a purse in front of a wall
Category: Life 1 min read

What to love about spring

The most exciting things to look forward to

Category: Home 1 min watch

The art of living with white

Take a sneak peek between the pages

hot chocolate recipes
Category: Dine 3 min read

Hot-chocolate recipes

Three ways to serve up our favourite winter warmer

a drawing of a woman walking her dog in front of a store
Category: Gifts 1 min read

Moments of delight

For a little luxury, for stockings and more, there’s something for everyone

cook school halloween
Category: Little ones 3 min read

Halloween chocolate spiders with Cook School

Spooky treats to make with little ones

a table with candles, a lamp, and a picture on it
Category: Gifts 1 min read

Gifts for a little luxury

Presents with extra wow-factor

autumn styling masterclass with rebecca clouston
Category: Style 4 min watch

Autumn styling masterclass with Rebecca Clouston

The personal stylist shows us how to wear the season’s key pieces

a mantle with candles and other items on it
Category: Scent 6 min read

Notes on: scent

Creating an inviting home with fragrance expert Suzy Nightingale

a table with candles and other items in front of a fireplace
Category: Scent 2 min read

The gift of Christmas

Our iconic scents make the perfect presents

a woman sitting on a table in front of a christmas tree
Category: Style 2 min read

Snuggle-down Sundays

The ultimate loungewear for stay-at-home days

a woman laying on a bed with her hands on her head
Category: Sleep 2 min read

And so to bed

In comfy and cosy nightwear, of course

a woman laying in bed with breakfast and a glass of orange juice
Category: Sleep 6 min read

Sleep notes

Good Housekeeping's Lynne Hyland gets the experts' advice

Category: Sleep 1 min read

Slow mornings

Relax. Unwind. Escape. To your own sleep sanctuary

Category: Home 1 min watch

How to reuse a candle vessel

Michaela Shoebridge gets creative

Category: Little ones 3 min read

Valentine’s Vanilla Kisses with Cook School

Tasty treats for 14th February

Category: Little ones 1 min read

New beginnings

Special treats for little arrivals

Category: Little ones 1 min read

Treasure seekers

Light layers and cosy pieces for a day of adventures

Category: Home 1 min watch

How to style shelves

Inspiration for a new-season refresh

a woman in sunglasses holding a yoga mat on a city street
Category: Style 2 min read

Let's go outside

Loungewear that's far too good to stay on the sofa

a woman in a white shirt and pants leaning on a bicycle
Category: Style 4 min read

10 for the weekend

Meet the pieces you'll be wearing on repeat

a bed with a white comforter and pillows on it
Category: Sleep 5 min read

The difference between housewife and oxford pillowcases

Find out which one is best for you

Category: Events 1 min watch

Merry Christmas at The White Company

Go behind the scenes at our Symons Street store party

Category: Little ones 3 min read

Chocolate mince pies with Cook School

A new twist on an old classic

Category: Style 4 min read

How to create a capsule wardrobe

Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips

three girls are making cookies at a table with a christmas tree
Category: Little ones 4 min read

Making classic gingerbread with Cook School

A festive favourite, made easy

Category: Gifts 2 min read

Gifts for a merry get-together

Home accessories and everything for the hosts

Category: Dine 4 min read

Alexandra Dudley’s seasonal recipes

Last of the summer recipes to ease into cosy season with

a man and woman sitting on a couch with two children
Category: Sleep 1 min read

Family time

Matching or not, we’ve got PJ sets to suit everyone

Category: Life 2 min read

The winter edit

Our founder, Chrissie, picks her seasonal favourites

a young child decorating a christmas tree in a living room
Category: Little ones 1 min read

The night before Christmas

All the excitement in the run up to the big day

Category: Dine 7 min read

Notes on: entertaining

Grazia’s Lifestyle Editor Rachel Loos on making gatherings memorable

Category: Dine 1 min read

Your Easter table

Styling touches to make it special

a woman in a white coat standing in front of a store
Category: Style 6 min read

Style notes: spring

The Guardian's Jess Cartner-Morley shares the secrets we need to know

a baby laying on a bed with a white shirt on
Category: Gifts 3 min read

How to choose a new-baby gift

Ideas for welcoming new arrivals to the world

a close up of a dessert with blueberries and whipped cream
Category: Dine 3 min read

Banana Pancakes with Cook School

A new twist for Pancake Day

a table with a bunch of different items on it
Category: Scent 4 min read

Scent notes

Beauty writer Fleur Fruzza on the power of fragrance

a woman laying in bed with breakfast and juice on tray
Category: Gifts 1 min read

Because I love you

It's the season to say it with your whole heart.

a woman in white standing on the beach
Category: Style 1 min read

Take me away

In search of some sun? You'll need these travel companions

Category: Sleep 1 min read

To the coast

A new outlook on a good night's sleep, inspired by a seaside escape

Category: Dine 1 min read

Table talk

Fresh table styling for brighter days ahead

Category: Scent 2 min read

Introducing: Verde

Our new, vibrant scent captures the optimistic essence of the season.

Category: Wellness 8 min read

Notes on: relaxation

Health and beauty journalist Lynne Hyland shares her tips

read and shop kitchen table gatherings and games
Category: Life 2 min read

Kitchen table games for parties

How to keep the laughter flowing into the night

Category: Style 2 min read

Rethinking the Christmas jumper

Festive yet chic, these are knits to wear all winter

a cup of coffee being poured into a cup on a counter
Category: Events 1 min watch

A magical Christmas at Symons Street

Go behind the scenes as we welcomed the season with the help of hot-chocolate experts Knoops

a woman standing in front of a table with a candle on it
Category: Dine 3 min read

Everything to celebrate

Create a table for the most special of festive get-togethers

a bar with glasses, wine and other drinks on a table
Category: Dine 5 min read

What is the best glass for champagne?

Selecting the right glass for wine or fizz can improve the flavour

Category: Gifts 1 min read

Gifts for sweet dreams

Our favourite PJs and all their accessories

a tray with a coffee cup, a plate of food and a blanket
Category: Gifts 1 min read

Gifts for lazy mornings

Home comforts for when you have blissfully nothing to do

a candle is lit on a table next to a bowl of oranges
Category: Scent 2 min read

Introducing: Clementine & Juniper

Our uplifting new scent sparks festive cheer

a woman in a long skirt and a sweater walking across a field
Category: Style 3 min read

10 winter heroes

Pieces that have us embracing the cold snap

a table with a bunch of gifts and a bunch of candles
Category: Gifts 1 min read

Gifts for stockings

Thoughtful small tokens for everyone