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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

Category: Life 1 min read

Bring the holiday home

Capture that summer feeling, long after the trip ends

a close up of a tree with a bunch of lemons on it
Category: Scent 2 min read

The Edit Collection

Our specially selected range of fragrances

Category: Life 2 min read

The story of linen

Why we love this wonder fabric

Category: Dine 2 min read

Easter Nests with Cook School

A classic childhood treat for Easter

Category: Life 5 min read

Notes On: Floristry

The experts from Flower & Press share their tips

a woman in a black dress leaning against a wall
Category: Style 5 min read

Notes On: Dresses

Fashion writer and columnist Laura Craik on how to wear them now

a bed with white sheets and pillows in a bedroom
Category: Sleep 1 min read

In the making: Savoy

The story behind our bestselling bed linen

a pastry with blueberries on a white plate next to a cup of coffee
Category: Dine 3 min read

Mother’s Day Blueberry & Custard Galettes with Cook School

Surprise mum or make them together as a family

a woman laying in bed with her eyes closed and her hand on her face
Category: Sleep 2 min read

Simple pleasures: clean, fresh sheets

And the tranquil satisfaction that comes with them

Category: Scent 3 min read

The alchemy of scent

Fragrance expert Suzy Nightingale explores perfume’s power

a woman laying in bed with breakfast and a glass of orange juice
Category: Sleep 6 min read

Sleep notes

Good Housekeeping's Lynne Hyland gets the experts' advice

a woman kissing a little girl on the cheek while holding a teddy bear
Category: Gifts 2 min read

To the women we love

Thoughtful gifting for Mother's Day

two children sitting on a bed eating food together
Category: Little ones 1 min read

Breakfast club

Fun stripes and playful prints for little bedtimes

a living room with a couch, coffee table, and lamp
Category: Home 1 min read

Let the light in

Create a comforting space to welcome you home

Category: Home 1 min watch

How to style shelves

Inspiration for a new-season refresh

a woman in sunglasses holding a yoga mat on a city street
Category: Style 2 min read

Let's go outside

Loungewear that's far too good to stay on the sofa

a woman in a white shirt and pants leaning on a bicycle
Category: Style 4 min read

10 for the weekend

Meet the pieces you'll be wearing on repeat

a bed with a white comforter and pillows on it
Category: Sleep 5 min read

The difference between housewife and oxford pillowcases

Find out which one is best for you

Category: Wellness 8 min read

Notes on: relaxation

Health and beauty journalist Lynne Hyland shares her tips

hot chocolate recipes
Category: Dine 3 min read

Hot-chocolate recipes

Three ways to serve up our favourite winter warmer

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Category: Dine 2 min read

Skye McAlpine's Sicilian Couscous Salad

Your new go-to summer dish

a woman in a white coat standing in front of a store
Category: Style 6 min read

Style notes: spring

The Guardian's Jess Cartner-Morley shares the secrets we need to know

a baby laying on a bed with a white shirt on
Category: Gifts 3 min read

How to choose a new-baby gift

Ideas for welcoming new arrivals to the world

Category: Sleep 5 min read

How to make a bed the right way

Sheet selection, hospital corners and more, explained

Category: Style 3 min read

Carry-On Only

10 pieces, one small case

a baby sitting on the floor with a toy giraffe
Category: Little ones 4 min read

What to buy for a new baby

Journalist and mum Lara Kilner shares what will be most appreciated

a woman in a white robe sitting on a bathtub
Category: Wellness 1 min read

Make time for me

Journalist Rosie Green’s 10-minute fixes for taking care of yourself

three women standing next to each other in a store
Category: Events 1 min watch

Behind the scenes

Highlights from our Brilliant Breakfast

a man and woman sitting on stools in a store room
Category: Events 10 min watch

In conversation with Melissa Hemsley

The bestselling author discuses effortless hosting ideas and more

Category: Dine 1 min read

Your Easter table

Styling touches to make it special

Category: Little ones 3 min read

Valentine’s Vanilla Kisses with Cook School

Tasty treats for 14th February

a table with a bunch of different items on it
Category: Scent 4 min read

Scent notes

Beauty writer Fleur Fruzza on the power of fragrance

a woman laying in bed with breakfast and juice on tray
Category: Gifts 1 min read

Because I love you

It's the season to say it with your whole heart.

a woman in white standing on the beach
Category: Style 1 min read

Take me away

In search of some sun? You'll need these travel companions

a woman in a white robe sitting on a bathtub with a bottle of perfume
Category: Wellness 1 min read

The quiet zone

Take a moment to yourself in an at-home sanctuary

Category: Style 1 min read

The shape of things to come

Sleek and sophisticated. The power of these pieces is in the silhouette

a woman in a white coat holding a purse in front of a wall
Category: Life 1 min read

What to love about spring

The most exciting things to look forward to

Category: Home 1 min watch

How to reuse a candle vessel

Michaela Shoebridge gets creative

read and shop kitchen table gatherings and games
Category: Life 2 min read

Kitchen table games for parties

How to keep the laughter flowing into the night

a group of women standing together in a room with a cake
Category: Events 12 min watch

The Brilliant Breakfast

Watch the full conversation from our event

Category: Home 1 min watch

A seasonal centrepiece with Flower & Press

The florists show us how to make a beautiful, fresh planter for the table

Category: Scent 2 min read

Introducing: Santorini

Discover our new scent

Category: Dine 3 min read

Asparagus Tart with Cook School

A delicious addition to your Easter table

Category: Dine 7 min read

Notes On: Hosting

Cookery writer Skye McAlpine on how to keep entertaining effortless

a woman sitting on a bench with her hand on her head
Category: Style 2 min read

Spotlight on: silk

How is it so luxuriously soft and what makes it special?

Category: Dine 2 min read

Melissa Hemsley’s Big Spring Salad

Bright, crunchy and filled with tasty grains and greens

two women sitting on chairs in a room with shelves
Category: Events 8 min watch

In conversation with Madeleine Shaw

Advice on how to achieve a bit more balance from the author and nutritionist

a loaf of cake on a plate with a slice cut out
Category: Dine 3 min read

Mother’s Day Lemon Drizzle & Poppyseed Cake with Cook School

A bake the whole family can enjoy

a close up of a dessert with blueberries and whipped cream
Category: Dine 3 min read

Banana Pancakes with Cook School

A new twist for Pancake Day

Category: Life 1 min read

Love lists

Take note of the little things this season

Category: Little ones 1 min read

New beginnings

Special treats for little arrivals

Category: Little ones 1 min read

Treasure seekers

Light layers and cosy pieces for a day of adventures

Category: Sleep 1 min read

Slow mornings

Relax. Unwind. Escape. To your own sleep sanctuary

Category: Sleep 1 min read

To the coast

A new outlook on a good night's sleep, inspired by a seaside escape

Category: Dine 1 min read

Table talk

Fresh table styling for brighter days ahead

Category: Scent 2 min read

Introducing: Verde

Our new, vibrant scent captures the optimistic essence of the season.

Category: Home 1 min watch

The art of living with white

Take a sneak peek between the pages

Category: Events 1 min watch

Merry Christmas at The White Company

Go behind the scenes at our Symons Street store party

Category: Little ones 3 min read

Chocolate mince pies with Cook School

A new twist on an old classic

Category: Style 4 min read

How to create a capsule wardrobe

Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips