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Truly unbeatable, a fresh pair of jeans will breathe life into everyday outfits. From the boyfriend to the wide crop and the skinny, we’ve added new washes and considered finishes for styles that look as good as they fit.
.…these worn casually with trainers – there’s simply no better pairing.
“So comfortable and perfect fit to my size 12. Perfect length, too.”
Dawn B, Littlehampton, UK
Cool, contemporary and ultra-flattering, choose between clean hems for more polished outfits, or frayed edges for laid-back looks.
High-waisted
Full-length straight leg
Sculpt and support technology
Authentic wash
Available in:
Blue with frayed hem
Sustainable and stylish, meet your new favourite jeans shape. Crafted from organic cotton, they’re a great update to tried-and-tested blue hues.
High-waisted
Straight, cropped leg
Sculpt and support technology
Authentic wash
Available in:
Ecru
Organic cotton is grown using no chemical fertilisers and far less water than conventional cotton, while retaining the same super breathable and luxuriously soft quality.
“These white cropped jeans are going to be a regular in my Spring-to-Summer wardrobe. Wear with wedges, heels, boots, or flip-flops.” Chrissie Rucker OBE, Founder
…the rolled-up hems on our Bromptons for an offduty take on denim.
“Fabulous fit, style and quality.”
Damien K, West Yorkshire, UK
A feminine take on the boyfriend, this silhouette is relaxed without being too oversized and has just the right amount of stretch.
Mid rise
Slim, relaxed fit
Comfort stretch
Authentic wash
Available in:
Pale wash
Indigo
Our signature shape, this classic style goes with everything from oversized jumpers and classic tees to statement blouses.
Mid rise
Skinny to the ankle
Sculpt and support technology
Authentic wash
Available in:
Indigo
Mid wash
Black
Our specialist stretch-cotton fabric uses patented technology, which holds you in and sculpts, lifts and streamlines the body, all while maintaining the authentic look of denim.
“Best jeans ever made, I have three pairs. LOVE them.”
Norma S, Gloucestershire, UK
