INSPIRE

Explore the latest ideas, inspiration and insider tips

MAKE A SPLASH

Let the season of endless playtime begin! From UV-protective swimwear in sunshine-inspired prints to cotton T-shirts and lightweight dresses for days out, prepare them for a Summer of fun.

BABY & CHILDREN CHILDREN'S HOLIDAY SHOP

Fun factor: high

Made for splashing all day long, our swimwear is scattered with extra-special prints. Water babies will love our friendly crocodile motif, fun new beach print and lovely gingham designs – just add sunglasses and ice lollies.

CROCODILE SWIM SHORTS

Beach-Print Swimsuit

Gingham Swim Shorts 0-6yrs

GINGHAM SWIMSUIT

“Gingham is one of our favourite patterns for little ones – and this adorable swimsuit is perfect for beach adventures or paddling-pool playtime at home.”

Chrissie Rucker OBE, Founder

Boost beach time

Long days spent exploring rockpools and sandcastle building need swimwear with benefits. Our playful swim hats, UPF 50 protective rash vests and surf suits help them stay sun-safe while they have fun.

Stripe & Beach-Print Rash Guard Set Reversible Beach-Print Swim Hat

BEACH-PRINT RUFFLE SURF SUIT

CROCODILE SWIM RASH GUARD CROCODILE SWIM SHORTS

Crocodile Surf Suit Crocodile Reversible Swim Hat

Beach break

Dry them off so they can get straight back to adventuring with our soft towelling robes. This lovable embroidered bear design means there's no need for costume changes between playtime and lunchtime.

Grey Towelling Swim Cover-Up

Pink Towelling Swim Cover-Up Hydrocotton Baby Towel

A shore thing

Prepare them for sunny coastal adventures in beautifully detailed dresses, cotton shorts and effortless separates adorned with anchor motifs and under-the-sea friends.