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a woman sleeping in a bed with white sheets and pillows

BED LINEN BUYING GUIDE

It’s all about: the feeling

You know the one. That instant ‘ahhh’ of pulling back the covers and getting into a freshly made bed. There’s nothing quite like it.

Recreating that feeling night after night, has been a mission of ours ever since we started. For the last 30 years, we’ve been sourcing the softest fabrics, perfecting hand-finished embroidery and paying attention to every little detail in between. It’s why, when it comes to bedding, we’re experts.

So, if you're confused by finishes, or don’t know your cotton sateen from your cotton percale, we’re here to help you choose the right collection for you.

Three things to consider

when choosing bed linen

a woman laying in bed with a white sheet covering her

1.

Feel

What it's like to touch

a close up of a cotton plant with some seeds on it

2.

Fabric

What it's made from

a close up of a white sheet with a small flower on it

3.

Detail

What it looks like

Different weaves and treatments can create silky, breathable, cozy or durable fabrics.

We seek out the best yarns around the world to make our fabrics.

Often finished by hand, our decorative touches and embroidery set our bed linens apart.

Explore a few of our bestselling collections…

Savoy

Feel: Crisp & smooth percale
Fabric: Pure Egyptian cotton
Detail: Fine cording

Cavendish

Feel: Silky and smooth sateen
Fabric: 800-thread-count cotton
Detail: Colored double border

Symons

Feel: Smooth & soft sateen
Fabric: Pure Egyptian cotton

Detail: Double row of fine cording

We make the beautiful practical. We only work with the world’s best artisans – European crafters renowned for fabrics, Vietnamese needleworkers for hand-stitched details – but we design with real life in mind, meaning we won’t compromise if it affects the feel or drape, or makes washing or ironing more difficult.

The Thread

How to make a bed the right way

Sheet selection, hospital corners and more, explained

5 MIN READ

Our bedding terms decoded

Oxford pillowcase

A standard-size seamed pillowcase with a decorative fabric border, usually around 2–3 inches.

Classic pillowcase

A standard-size pillowcase with a sewn edge.

Flat sheet

A traditional bedding staple that lies underneath your comforter, or can be used on the mattress, instead of a fitted sheet.

Fitted sheet

A bed sheet with elasticated corners used to hug the edges of the mattress.

Duvet cover

Goes over your comforter. Ours come in a  variety of designs, with either a classic or Oxford edge, and close with a button placket featuring The White Company embossed buttons.

Our care recommendations

Treat your sheets with a little love and, in return, they’ll look great wash after wash. We show you how…

Find the right fit

Twin, full, queen or even bigger – our size charts will make sure your sheets measure up.

We use only the very best fabrics and set the highest standards of quality checking to make sure that every single collection feels velvet-soft to the touch.