Skip to content
Anchor link for top
Go to Saved Items
header.myBagAlt

Presidents' Day Event | 20% off when you spend $200 | 15% off when you spend $100 | Use code: PRESDAY25

Privacy Policy

1. Key points of the privacy policy

The White Company is committed to respecting and protecting your privacy. We collect personal information for a variety of reasons to provide the best service we can. This policy explains how we do this.

Just to explain briefly what this policy contains:

Who we are:

The White Company (UK) Ltd is based at The White Company, 2 Television Centre, 101 Wood Lane, London, W12 7FR. Our Company Registration Number is 2998082. We are registered as a Data Controller with the Information Commissioner’s Office who are the supervisory authority for all data protection matters. This means that we decide why and how your personal information is processed.

Collecting and using your personal information:

The main reason we collect personal information is to fulfil your order with us and facilitate any returns, the lawful basis is: Contract. We also capture information when you visit our stores or social media pages and through our emails, app and website and our mobile app (which uses cookies and similar technologies to learn how we can offer better services for you and other customers). We aim to offer transparency around the use of your data and will only process personal data in accordance with applicable privacy laws including the UK General Data Protection Regulation 2018 and the Data Protection Act 2018.

Marketing:

We rely on different legal reasons to send marketing to you depending on the circumstances. Where the law permits, we send postal and email/SMS correspondence that we consider to be a service related communication, that will not unduly impact on your rights and that you can opt-out from by unsubscribing from email communications, by changing your profile settings within your account or by contacting our Customer Services. We take our data protection obligations seriously and where the law requires us to ask for your consent to send marketing by email/SMS, we will always do so.

Sharing:

When, and only when you have given us permission, we share your details with other partners and service providers, for them to market to you.

International:

For UK and EU customers we do not currently share any or your personal information outside the UK or EU. We may process personal information from US customers, and use it for marketing purposes where you have opted in to receiving marketing information. We have sites covering Europe which are covered by the appropriate security measures so you can always expect a similar level of protection of your personal information. We may need to update this Privacy Notice from time to time. The latest update will be shown on the website at www.thewhitecompany.com.

2. Personal information we collect about you

We receive personal information about you that you give to us, that we collect (including automatically) from your visits to our stores, site and social media pages and that we obtain from other sources. We only collect personal information which we need and that is relevant for the purposes for which we intend to use it.

Personal information that you give to us – in store, online, by phone, social media and email:

We collect the following information if you choose to give it to us in connection with your account registration, in-store visits, purchases, general enquiries, our social media pages or when exercising your legal rights, corresponding with us by phone, email or other means, and is provided by you entirely voluntarily. There are some circumstances where we need the information, for example, where you have placed an order with us, we need to know where to deliver your order and to be able to take payment from you. The information you provide to us is voluntary, however if you don’t provide us with this information, we may be unable to provide our services to you or be unable to interact with you in the way you would expect. We collect:

Personal Information:

  • Your name, title and contact details (email address, telephone (including mobile) number, postal address, social media handle);
  • Any information you include in correspondence you send to us or in forms you submit to us at our stores or when using our site or social media pages;
  • Details of your orders and purchases;
  • Your marketing preferences;
  • The opinions and other information you provide when responding to customer surveys product and customer reviews;
  • Any personal information included in your entries to competitions that we run;
  • Your identification information when exercising the rights that you have in relation to our processing of your personal information (see further ‘Your rights in relation to your personal information’ below)
  • Details of any transactions between you and us;
  • Voice recordings of calls you make to our customer service centre and information you give us when you contact us with a query or issue;
  • Your payment card details and, in relation to certain refunds, your bank account details; and
  • Information you give to us when you contact us with a query or issue.

Automatically Collected Information

From stores, the site and from other sources such as payment providers and social media.

From stores:

  • Footage of you and your shopping companions will be recorded and monitored (including your/their physical appearance) on CCTV; and
  • The frequency of your use of vouchers and gift cards.

From the site:

  • The frequency of your use of voucher and discount codes;
  • The internet protocol (IP) address of your device and details regarding the type of device and browser software you use to access the site;
  • Details of your use of our site, namely, traffic data, weblogs and statistical data, including where and when you clicked on certain parts of our site and details of the webpage from which you visited it;
  • The date and time you used our site;
  • The pages you visited on our site and how long you visited us for;
  • The website address from which you accessed our website;
  • Details regarding when and how you consented or otherwise agreed to receive marketing communications from us (including the date you did so); and
  • Cookie, pixels and beacon identification information (for more information please see our Cookie Policy)

From other sources:

  • From you when you ring our customer services team to place an order
  • Where we have legally sourced information from 3rd parties such as payment and delivery service providers, advertising networks, social media p