The White Company is committed to respecting and protecting your privacy. We collect personal information for a variety of reasons to provide the best service we can. This policy explains how we do this.
Just to explain briefly what this policy contains:
Who we are:
The White Company (UK) Ltd is based at The White Company, 2 Television Centre, 101 Wood Lane, London, W12 7FR. Our Company Registration Number is 2998082. We are registered as a Data Controller with the Information Commissioner’s Office who are the supervisory authority for all data protection matters. This means that we decide why and how your personal information is processed.
Collecting and using your personal information:
The main reason we collect personal information is to fulfil your order with us and facilitate any returns, the lawful basis is: Contract. We also capture information when you visit our stores or social media pages and through our emails, app and website and our mobile app (which uses cookies and similar technologies to learn how we can offer better services for you and other customers). We aim to offer transparency around the use of your data and will only process personal data in accordance with applicable privacy laws including the UK General Data Protection Regulation 2018 and the Data Protection Act 2018.
Marketing:
We rely on different legal reasons to send marketing to you depending on the circumstances. Where the law permits, we send postal and email/SMS correspondence that we consider to be a service related communication, that will not unduly impact on your rights and that you can opt-out from by unsubscribing from email communications, by changing your profile settings within your account or by contacting our Customer Services. We take our data protection obligations seriously and where the law requires us to ask for your consent to send marketing by email/SMS, we will always do so.
Sharing:
When, and only when you have given us permission, we share your details with other partners and service providers, for them to market to you.
International:
For UK and EU customers we do not currently share any or your personal information outside the UK or EU. We may process personal information from US customers, and use it for marketing purposes where you have opted in to receiving marketing information. We have sites covering Europe which are covered by the appropriate security measures so you can always expect a similar level of protection of your personal information. We may need to update this Privacy Notice from time to time. The latest update will be shown on the website at www.thewhitecompany.com.