Skip to content
United States (USD)
Search
the denim shop

THE DENIM SHOP

Truly unbeatable, a fresh pair of jeans will breathe life into everyday outfits. From the boyfriend to the wide crop and the skinny, we’ve added new washes and considered finishes for styles that look as good as they fit.

We love...

…these worn casually with sneakers – there’s simply no better pairing.

“So comfortable and perfect fit to my size 12. Perfect length, too.”
Dawn B, Littlehampton, UK

155 - THE STRAIGHT LEG

Cool, contemporary and ultra-flattering, choose between clean hems for more polished outfits, or frayed edges for laid-back looks.

High-waisted

Full-length straight leg

Sculpt and support technology

Authentic wash

Available in:

Blue with frayed hem

SHOREDITCH - THE CROP

Sustainable and stylish, meet your new favorite jeans shape. Crafted from organic cotton, they’re a great update to tried-and-tested blue hues.

  • High-waisted

  • Straight, cropped leg

  • Sculpt and support technology

  • Authentic wash

Available in:

Ecru

Did you know?

Organic cotton is grown using no chemical fertilizers and far less water than conventional cotton, while retaining the same super breathable and luxuriously soft quality.

“These white cropped jeans are going to be a regular in my Spring-to-Summer closet. Wear with wedges, heels, boots, or flip-flops.” Chrissie Rucker OBE, Founder

We love...

…the rolled-up hems on our Bromptons for an offduty take on denim.

“Fabulous fit, style and quality.”

Damien K, West Yorkshire, UK

BROMPTON - THE BOYFRIEND

A feminine take on the boyfriend, this silhouette is relaxed without being too oversized and has just the right amount of stretch.

  • Mid rise

  • Slim, relaxed fit

  • Comfort stretch

  • Authentic wash

Available in:

Pale wash

Indigo

SYMONS - THE SKINNY

Our signature shape, this classic style goes with everything from oversized sweaters and classic tees to statement blouses.

Mid rise

Skinny to the ankle

Sculpt and support technology

Authentic wash

Available in:

Indigo

Mid wash

Black

Did you know?

Our specialist stretch-cotton fabric uses patented technology, which holds you in and sculpts, lifts and streamlines the body, all while maintaining the authentic look of denim.

“These are my favorite jeans ever. They fit perfectly on the waist, hips, thighs, and calves. They hold their shape, but also have a little stretch. So comfortable and very flattering.”

Carrie S, Santa Cruz, California

Image