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(verb) to celebrate little milestones and enjoy every moment in super-soft sleepwear designed for the most comfortable night’s sleep. Plus, make bedrooms a haven for rest and play with quality cotton blankets and new cuddly friends.
All of our prints are exclusive to us and designed in-house, ensuring they’re extra-special – just like the little ones who will wear them. From blossoming flowers and herds of safari animals to our iconic London Bear, there’s something to suit all tastes. What’s more, each of our intricate embroideries is softly backed to ensure no irritation to skin.
From lights out to sun up, our adorable collection ensures the most comfortable night’s sleep. Whether preparing for a new arrival, marking a special occasion, or just because, our lovely sleepsuits, pajamas and gift sets are all made from the softest cotton to help them comfortably drift off and dream big…
The 100% organic cotton used in our baby sleepsuits and pajamas is unbeatably soft, and also kind to the environment. Organic fibers are grown without harmful chemicals and require far less water – the result is a gentler material against babies’ skin, as it does not contain allergenic, or toxic substances.
Build the bedroom of their dreams with cozy blankets, adorable activity gyms and cuddly friends. Our tactile and engaging toys will help them feel comforted, while our beautiful cotton blankets make a thoughtful and useful gift for a new arrival.
Chrissie Rucker OBE, Founder
Our slim-fit pure-cotton pajamas are super-soft and breathable, offering ultimate comfort for little ones. From the soundest of slumbers to lounging until breakfast time, our designs feature exclusive prints – hearts, stars and flowers – which will be their favorite?
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