The Thread
Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.
Life is a beautiful thing
We’ve just turned 30 years old. From a business that started on our founder’s kitchen table – a 12-page catalogue of elegantly designed, impeccable-quality bed linen, delivered in the back of a borrowed Austin Metro, we’ve grown to a multi-national company with millions of wonderful customers. Over three decades, there’s one thing we’ve learned that shines bright above everything else. It’s that life is a beautiful thing.
It can be fragile, it can sometimes move too fast – but if we’re able to slow it down, and spend time in the moment, it’s undoubtably beautiful. Not just the milestone events and the grand gestures, but in the quiet moments that happen every day. These are the ones we truly love. Simple pleasures, savoured.
Sleep, rest and recharge
As a brand, we started with bedding – and we’re still so proud of it. We dedicate ourselves to sourcing the finest yarns to create exquisite fabrics, paying thoughtful attention to everything from thread counts to sustainability. The result? Unbelievable softness and comfort, smoothness and drape that is just so, as well as elegant, serene designs that transform any bedroom into a haven of peace.
A world you can’t wait to come home to
It’s not about shutting the world out, it’s about celebrating a place you feel joyful and happy. A place of sanctuary and rejuvenation. A deep bath, generous on the bubbles. The air filled with a comforting scent that clears your mind of everyday clutter and transports you somewhere dreamy. A Sunday supplement to linger over, or the next chapter of that book you’ve been meaning to find time for. A deep breath in, five more minutes for you.
A life that’s better when it’s shared
A spontaneous laugh around the kitchen table, coffee with a friend, being together without needing to say a word. The most meaningful moments are often just the times with the people who matter most. Where connection lives and memories are made… where life feels full to the brim. With your favourites gathered around, it’s easy to make a day into a celebration. Using the best china at breakfast – boiled eggs and marmite soldiers. Opening the really good wine, just because. Light the candles. Hold hands. Laugh until your sides hurt.