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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

Baby’s first Christmas

’Twas the night before Christmas, and nobody was stirring… well, except for the little one. Wriggling around in their cot, they’ll soon wake up to a magical milestone – and even if they don’t remember it, you always will. Whether you’re dressing them up or hanging up decorations, it’s all about creating special those memories…

Family portrait

Giggling, grabbing at things and smiling from ear to ear. It’s such a joy to watch little ones experience the anticipation of Santa coming down the chimney to bring them their first gifts. Choose an adorable outfit for them to wear and capture these precious memories by taking plenty of pictures. Why not dress them in cosy sleepsuits with our playful Jingles reindeer, Snowy penguin or Lumi polar bear motifs? You can coordinate looks for family photos – making great ‘thank you’ cards to send to friends and family…

Outdoor fun

After opening presents in the morning, it’s time to take them on a winter adventure. Cosy in their pram, they’ll get to go on a frosty Christmas Day walk along with the rest of the family. With twinkling lights that exude a warming glow, they’ll be mesmerised by the festive displays adorning their local area. Whatever exciting things they’re up to, our novelty knits will keep them nice and warm – from snuggly hats to cosy jumpers.

Festive keepsakes

Decorating a tree brings such festive cheer. Choosing a special momento is a memorable way to mark the occasion of baby’s first Christmas. Our dated bear is wearing a red jumper with the year on it, while our friendly reindeer, Jingles, is ready to be their buddy this season and beyond. Pieces to be cherished for years to come, before you know it they’ll be hanging them up themselves. Make these precious moments count while they’re still little.

Perfect presents

Curated sets of first year essentials.

Organic Cotton Bringing Home Baby Gift Set (0–6mths)

Organic Cotton Pink Elephant New Arrival Gift Set (0–6mths)

Blue Stripe Welcome To The World Gift Set (0–6mths)

Organic Cotton Hello Baby Gift Set (0–6mths)

Organic Cotton Blue Elephant New Arrival Gift Set (0–6mths)