The Thread
Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.
Gifts for newborn babies
The sound of laughter, the curiosity in their eyes, the smile across their face: welcome to the world, little one! Celebrating a new arrival is always such a joyous and exciting occasion. Whether it’s daily essentials or adorable toys, our curated (and cute) pieces will grow with them as they reach one precious milestone after another.
Cuddle buddy
Keepsake toys make a charming gift for little ones to love for years to come. Our animal companions are soft, squidgy and just the right size for cuddles. Arms that reach for a warm embrace, not wanting to let go. Plus, they can accompany little ones on their adventures, or be with them as they doze off to sleep.
Starter pack
Sometimes it’s hard to choose a single present for a little one. If you’re stuck on what to get them, opting for the practical route that covers a few occasions is your best bet. Packed with the softest sleepsuits, hats, bibs and more, our considered gift sets have everything a baby needs for their daily routine, from playtime to naptime. You also don’t need to worry about wrapping them as they’re already presented in good-to-go boxes. Gifting made easy…
Comforting layers
Studies have shown that baby blankets can have a positive impact on a baby’s early development through sensory and tactile stimulation. Being introduced to various colors, patterns and textures encourages them to learn more about new things around them. Made from pure cotton, our blankets feel soft against delicate skin and will help little ones feel safe, soothed and ready for sweet dreams.