Ethics & Sustainability
OUR BIGGEST ACHIEVEMENTS
We're a Certified B Corporation™
since February 2024 with a score of 81.7
Responsible Wool Standard
certified since January 2023, guaranteeing animal welfare
Cotton Connect Programme
has trained 377 small-holder Egyptian farmers
We believe business should be a force for good, and we take our responsibility to respect human rights and strengthen our environmental stewardship seriously – it’s central to our strategy.
Buying less and buying better is something we’ve believed in from the start – championing well-designed, high-quality products that are designed to outlive trends and last for years to come.
As a Certified B Corp™, we are united with a global community of purpose-led businesses working towards a positive future by driving meaningful change for people and the planet, together.
We’re a Certified B Corp
As a B Corp, we’re part of a global community of businesses that meet high standards of positive social and environmental impact.
Our drive to achieve certification was led by a collective commitment from across our business to hold ourselves to a higher standard. But this isn’t about being the best. It’s about always working to be better. That’s why we’ll be recertified every three years, to ensure we’re continuing to improve and are held accountable
OUR COMMITMENTS
Our strategy provides us with a pathway towards 2030, with our key aims across three pillars – people, planet and product. These pillars enable us to address our biggest challenges and find solutions that contribute towards a more human-centered and equitable future.
Putting people first
We are working towards a more human-centered and equitable future for all.
Respecting human rights and labor standards
for everyone in our supply chain, from farmer to factory worker.
Protecting our planet
We are committed to operating with as little impact on the planet as possible.
Delivering absolute net-zero decarbonisation, safeguarding nature and biodiversity and transitioning towards a more circular economy.
Creating better products
We are transitioning our materials and processes to more responsible alternatives.
Moving towards lower impact materials and manufacturing processes. Enhancing supply chain transparency and traceability
OUR MILESTONES
2012
Joined the Ethical Trading Initiative to strengthen human rights
2018
Published our first statement under the Modern Slavery Act
2020
Became the first British member of the Good Cashmere Standard®
2023
Obtained certification by the Responsible Wool Standard
2024
Became B Corp Certified with a score of 81.7
Find out more
Take a look at other ways we’re committed to improving our practices.
