In the making: Savoy
Crafted by some of the best textile producers using one of the world’s finest materials, discover the story behind our iconic, bestselling bed-linen collection.
The feel
Different weaves and treatments can completely change the way fabrics feel on the skin. Cotton percale is tightly woven to produce crisp, smooth material that combines softness and strength. It’s this technique that gives the Savoy collection a beautiful drape that allows it to sit just-so on the bed.
The fabric
Cotton with short staple fibres is great for everyday cotton products, but longer fibres produce a softer and more long-lasting fabric. What’s even better, is that 100% cotton used in Savoy is grown under the REEL Cotton Programme. Our partnership with CottonConnect supports farming communities in Egypt to adopt the REEL Cotton Programme, teaching farming techniques that improve soil health, use less water and fewer chemicals. This helps increase crop yield and make farming more efficient, helping farmers to save money and increase overall productivity.
The details
For nearly 10 years, we’ve been working with a small, family-run artisanal supplier to craft our finished bed linens. They’re based in the north of Portugal, an area that’s home to some of the top textile producers in all of Europe. With decades of experience combining traditional and innovative techniques, they’re passionate about the development and pursuit of excellence. Once pieces are sewn, each pillowcase and duvet cover are finished with cording – a thin row of machine embroidery that is stitched along the edge – in a choice of colours. It’s that small attention to detail that sets our bed linen apart.
Explore the collection
From pillowcases to flat sheets, discover every piece you’ll need for a full bedding set, in a range of colours to suit every space.
The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
