The Thread
Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years.
Carry-On Only
10 pieces, one small case
The Edit Collection
Our specially selected range of fragrances
How to make a bed the right way
Sheet selection, hospital corners and more, explained
Skye McAlpine's Sicilian Couscous Salad
Your new go-to summer dish
Spotlight on: silk
How is it so luxuriously soft and what makes it special?
How to dress your baby for the best sleep
From swaddles to sleepsuits, here’s how to dress your baby for sleep. Expert tips on what your baby should wear to bed for comfort and safety all night.
In conversation with Melissa Hemsley
The bestselling author discuses effortless hosting ideas and more
Sleep notes
Good Housekeeping's Lynne Hyland gets the experts' advice
To the women we love
Thoughtful gifting for Mother's Day
Breakfast club
Fun stripes and playful prints for little bedtimes
Let the light in
Create a comforting space to welcome you home
Let's go outside
Loungewear that's far too good to stay on the sofa
10 for the weekend
Meet the pieces you'll be wearing on repeat
The difference between housewife and oxford pillowcases
Find out which one is best for you
Notes on: relaxation
Health and beauty journalist Lynne Hyland shares her tips
Hot-chocolate recipes
Three ways to serve up our favourite winter warmer
Bring the holiday home
Capture that summer feeling, long after the trip ends
Notes On: Hosting
Cookery writer Skye McAlpine on how to keep entertaining effortless
Style notes: spring
The Guardian's Jess Cartner-Morley shares the secrets we need to know
How to choose a new-baby gift
Ideas for welcoming new arrivals to the world
Introducing: Santorini
Discover our new scent
Asparagus Tart with Cook School
A delicious addition to your Easter table
What to buy for a new baby
Journalist and mum Lara Kilner shares what will be most appreciated
Make time for me
Journalist Rosie Green’s 10-minute fixes for taking care of yourself
Melissa Hemsley’s Big Spring Salad
Bright, crunchy and filled with tasty grains and greens
In conversation with Madeleine Shaw
Advice on how to achieve a bit more balance from the author and nutritionist
Mother’s Day Lemon Drizzle & Poppyseed Cake with Cook School
A bake the whole family can enjoy
Banana Pancakes with Cook School
A new twist for Pancake Day
Love lists
Take note of the little things this season
New beginnings
Special treats for little arrivals
Treasure seekers
Light layers and cosy pieces for a day of adventures
Slow mornings
Relax. Unwind. Escape. To your own sleep sanctuary
To the coast
A new outlook on a good night's sleep, inspired by a seaside escape
Table talk
Fresh table styling for brighter days ahead
Introducing: Verde
Our new, vibrant scent captures the optimistic essence of the season.
Merry Christmas at The White Company
Go behind the scenes at our Symons Street store party
Notes On: Floristry
The experts from Flower & Press share their tips
A seasonal centrepiece with Flower & Press
The florists show us how to make a beautiful, fresh planter for the table
Easter Nests with Cook School
A classic childhood treat for Easter
Notes On: Dresses
Fashion writer and columnist Laura Craik on how to wear them now
In the making: Savoy
The story behind our bestselling bed linen
How to wash pillows the right way
Not sure how to wash a pillow? Discover easy, effective steps to clean and care for your pillows and keep them feeling fresh, fluffy, and long-lasting.
Mother’s Day Blueberry & Custard Galettes with Cook School
Surprise mum or make them together as a family
Simple pleasures: clean, fresh sheets
And the tranquil satisfaction that comes with them
The alchemy of scent
Fragrance expert Suzy Nightingale explores perfume’s power
Your Easter table
Styling touches to make it special
Valentine’s Vanilla Kisses with Cook School
Tasty treats for 14th February
Scent notes
Beauty writer Fleur Fruzza on the power of fragrance
Because I love you
It's the season to say it with your whole heart.
Take me away
In search of some sun? You'll need these travel companions
The quiet zone
Take a moment to yourself in an at-home sanctuary
The shape of things to come
Sleek and sophisticated. The power of these pieces is in the silhouette
What to love about spring
The most exciting things to look forward to
Kitchen table games for parties
How to keep the laughter flowing into the night
