BED LINEN BUYING GUIDE
It’s all about: the feeling
You know the one. That instant ‘ahhh’ of pulling back the covers and getting into a freshly made bed. There’s nothing quite like it.
Recreating that feeling night after night, has been a mission of ours ever since we started. For the last 30 years, we’ve been sourcing the softest fabrics, perfecting hand-finished embroidery and paying attention to every little detail in between. It’s why, when it comes to bedding, we’re experts.
So, if you're confused by thread counts, or don’t know your cotton sateen from your cotton percale, we’re here to help you choose the right collection for you.
Three things to consider
when choosing bed linen
Different weaves and treatments can create silky, breathable, cosy or durable fabrics.
We seek out the best yarns around the world to make our fabrics.
Often finished by hand, our decorative touches and embroidery set our bed linens apart.
Explore a few of our bestselling collections…
Essentials Egyptian cotton
Feel: Crisp & smooth percale
Fabric: Pure Egyptian cotton
Detail: Classic edge
Symons
Feel: Smooth & soft sateen
Fabric: Pure Egyptian cotton
Detail: Double row of fine cording
Amara
Feel: Soft & relaxed
Fabric: Linen-cotton blend
Detail: Hand-worked 'jour' ladder stitch
We make the beautiful practical. We only work with the world’s best artisans – European crafters renowned for fabrics, Vietnamese needleworkers for hand-stitched details – but we design with real life in mind, meaning we won’t compromise if it affects the feel or drape, or makes washing or ironing more difficult.
Our bedding terms decoded
Oxford pillowcase
A standard-size seamed pillowcase with a decorative fabric border, usually around 7cm.
Classic pillowcase
A standard-size pillowcase with a sewn edge, for 50 x 75cm pillows.
Super king pillowcase
The extra large, 50 x 90cm, size we invented for longer pillows on extra big beds. Available in both classic and Oxford styles.
Square pillowcase
Also known as a continental, this pillowcase fits 65 x 65 cm pillows and is ideal for decorative pillows.
Flat sheet
A traditional bedding staple that lies underneath your duvet, or can be used on the mattress, instead of a fitted sheet.
Fitted sheet
A bed sheet with elasticated corners used to hug the edges of the mattress.
Deep fitted sheet
Designed for deeper mattresses, or if you use additional toppers or protectors, 34 cms.
Duvet cover
Goes over your comforter. Ours come in a variety of designs, with either a classic or Oxford edge, and close with a button placket featuring The White Company embossed buttons.
Our care recommendations
Treat your sheets with a little love and, in return, they’ll look great wash after wash. We show you how…
Find the right fit
Single, double, king or even bigger – our size charts will make sure your sheets measure up.
We use only the very best fabrics and set the highest standards of quality checking to make sure that every single collection feels velvet-soft to the touch.
