Cookies at The White Company
How we use cookies
We use cookies to enhance your shopping experience. They allow us to offer you personalised recommendations and promotions, remember your saved preferences and improve performance.
How do I manage my cookies?
You can use this link to for our website at any time. Alternatively, you can set your browser to block cookies. Please check your browser for instructions on how to do this.
What are cookies?
Cookies are small data files that are sent to your internet browser, and these are read by small blocks of code called pixel tags.
Cookies are used to collect information about how our website is used so that we can enhance our content and improve your shopping experience. This information is completely anonymous. It includes things like the number of visitors to our website, how they get there and which pages they visit.
The cookies we use
Below are the cookies that we or our technology partners use on our website. This is by no means an exhaustive list, and we’ll need to update it from time to time. If you notice that anything’s missing or incorrect, please let us know.
Strictly neccessary
Strictly necessary cookies are essential to enable you to move around our website and use its features and/or services. Without these absolutely necessary cookies, our website will not perform as smoothly for you as we would like it to, and we may not be able to run certain services or features.
| Cookie name | Provider | Purpose |
|---|---|---|
| AMCVS_A1AB3E2C5A01811C0A495EDA%40AdobeOrg, AMCV_A1AB3E2C5A01811C0A495EDA%40AdobeOrg, s_cc, s_getNewRepeat, s_ptc, yd_loggedIn, yrd_secondPageView, yrdPageCount, gpv_v2, lantern, s_hc, s_ht | Adobe Analytics | These cookies help us to monitor traffic, improve website experience and ensure our website remains performant. |
| bId | Awin & Impact | These cookies help us to monitor traffic, improve the website experience and ensure our site remains performant. |
| OTZ, TESTCOOKIESENABLED | Google Pay | These cookies are needed to support Google Pay payment services within the website. |
| oc-cdn-public-gbr.azureedge.net | MicrosoftApplicationsTelemetryDeviceId MicrosoftApplicationsTelemetryFirstLaunchTime | Contains information to distinguish page users. Collects data on user visits, such as the relevant pages for example. |
| OptanonAlertBoxClosed, OptanonConsent | One Trust | These cookies allow us to manage manage your cookie preferences. |
| AKDC, akavpau_ppsd | PayPal | These cookies are needed to support PayPal payment services within the website. |
| _GRECAPTCHA | Recapctha | _grecaptcha is a functional cookie used by Google recaptcha. It's used for risk analysis in spam protection and may store browsing device. |
| JSESSIONID | Session cookies | These are used during a browser session. They may be used for a variety of purposes such as remembering what you have put in your shopping basket as you browse around our website. These session cookies will expire after a browser session. |
| _gali | The White Company | Google Analytics - These cookies help us to monitor traffic, improve the website experience and ensure our site remains performant. |
| ROUTEID, twc-uk-cart, acceleratorSecureGUID, twccookie, TWCTFBPU, TWCstorefrontRememberMe, twc_ss, twc_mrc, twc_nvhp, geolocation, LOCATION, wishlist.twc-uk | The White Company | These cookies allow us to provide a consistent user experience through your customer journey, including remembering if you’ve already logged in, remembering your saved item, if you have provided website feedback, made searches, browsed pages and enables us to direct customers to the correct country site based on their current location. |
Performance
Performance cookies collect information about how visitors use our website, such as which pages they go to most often, and whether they get error messages from web pages. These cookies do not collect any information that identifies a visitor. The information that these cookies collect is aggregated and is therefore anonymous. It is only used to improve how our website works.
| Cookie name | Provider | Purpose |
|---|---|---|
| _cs_ex, _cs_optout, cs_mk | Contentsquare | An analytics tool that allows us to understand how our website is used in order to improve usability. |
| DV, UULE, _utma, _utmb, _utmc, _utmt, _utmz, _ga, _gid, _gat, _, _ga_xxxxxxxxxx, _gclxxxx | A tool used by Google to gather information on how you use our website. This includes: - calculating visitor, session and campaign data for analytics reports; ‘'remembering’' your search preferences; facilitating the use of Google Maps functionality; gathering location data; and storing and protecting your Google account information. | |
| lux_uid | Speedcurve | This allows us to monitor and improve the performance and speed of our website. |
| mc | Quantserve | This cookie is usually provided by Quantserve to track anonymous information about how website visitors use the site. |
Targeting & Advertising
Targeting or Advertising cookies are linked to services provided by third parties. Third parties provide these services in return for recognising that you have visited our website. These cookies collect information about your browsing habits on this our website in order to provide advertising relevant to you and your interests, both on our website and other websites you subsequently visit. This limits the number of times you see these adverts and helps measure the effectiveness of advertising campaigns.
| Cookie name | Provider | Purpose |
|---|---|---|
| AMCV_A1AB3E2C5A01811C0A495EDA%40AdobeOrg, everest_g_v2 | Adobe | This cookie stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. |
| demdex, dpm | Adobe | We use this cookie to help deliver and test different website experiences in order to optimise performance and the customer experience. |
| ad-id, ad-privacy, AWSELB | Amazon | These Amazon cookies allow us to be more relevant to our customers by monitoring the effectiveness of our adverts and marketing on websites. |
| MUID,_uetsid, _uetvid | Bing | This cookie is widely used by Microsoft as a unique user identifier. Its main purpose is targeting/advertising. |
| 1P_JAR, CONSENT, IDE, NID, tuuid, tuuid_last_update, test_cookie | Doubleclick | Google advertising cookie used for user tracking and ad targeting purposes. |
| TBC | Epsilon | We partner with Epsilon to provide you with personalised advertising and measure the performance. |
| fr, _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | |
| NID | It stores a unique visitor identifier, and uses an organisation identifier to allow a company to track users across their domains and services. | |
| _dlt | This cookie is associated with Google's real time bidding advertising exchange. The main purpose of this cookie is targeting. | |
| __gcl_au | This cookie takes information in ad clicks and stores it in a first-party cookie so performance can be measured and attributed. | |
| DYID, _dyid, _dyid_server, DYSES, _dyjsession, _dy_csc_ses, _dycmc, _dycnst, _dy_lu_ses, _dy_df_geo, _dy_geo, _dycst, _dy_ses_load_seq, _dy_soct, _dy_toffset, dy_fs_page, _dy_cs_storage_items, _dy_cs_cookie_items, _dyuss_, dyaud_sess, _dy_weather_, _dy_cweather_, _dy_tsrc, _dyaud_nchc, _dyaud_page, _dy_device, _dy_csc, _dyexps, _dy_att_exps, _dyrc, _dybatch, _dy_cs_session_items, _dy_cs_local_items | Dynamic Yield | Set by Dynamic Yield software service used by the site. Tracks visitor behaviour to enable the website to serve up personalised content. |
| _pin_unauth, ar_debug, _pinterest_ct_ua | This cookie is associate with Pinterest. It is used to track the usage of services. | |
| __qca, teadsd, mc, tca | QuantCast | We use these QuantCast cookies to present targeted advertising to audiences and then measure their performance. |
| d | quantserve.com | Yahoo HTTP Cookie. |
| tfpsi, tfpvi | Teads | Display advertising. |
| cookie-consent, tta_attr_id, _ttp, tta_attr_id_mirror, _tt_enable_cookie, _ttp | TikTok | The TikTok tracking pixel is an analytics and behavioural targeting service that connects data from the TikTok advertising network with actions performed on thewhitecompany.com. |
Functional
Functional cookies allow our website to remember choices you make – such as your user-name and log-in details) and any customisations you make to pages during your visit – in order to provide enhanced, personalised features. These cookies can be used to provide services you have prompted, such as watching a video or commenting on a blog. The information these cookies collects may be anonymous, and they cannot track your browsing activity on other websites.
| Cookie name | Provider | Purpose |
|---|---|---|
| _bamls_caid, _bamls_cuid, _bamls_shid, _bamls_usid, _bamls_lits' | Bambuser | This is used to surface shoppable videos on our website. |
| TBC | D365 Omnichannel Widget | This tool allows us to connect with, chat to and help customers using digital messaging channels. |
| AWSALB, AWSALBCORS | Go In- Store | This allows customers to speak to our in-store experts for product advice. |
| TBC | Ping Feedback | We use this cookie to gather feedback about our website so we can improve customer experience. |
This page was last updated 15th January 2025.
