The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
Introducing: Primrose Hill
Our uplifting new scent welcomes the return of beautiful blooms
Introducing: Santa Fe
Our new woody scent will transport your mind to New Mexico
Quietly beautiful clothing
In our 30th year, we’re celebrating a new clothing direction
The Edit Collection
Our specially selected range of fragrances
The five-star bedroom
Layered textures, calm colours and the little luxuries that make all the difference
The Thread Autumn ’25
Read our new-season brochure online
The anatomy of a sleepsuit
Find out what makes them so special
How often should you replace your duvet
Find out the best time for a refresh and ensure a perfect night's sleep with our helpful guide
How to wash baby clothes
Learn how to wash baby clothes to keep them soft, clean, and gentle on your little one's skin with helpful tips.
What to buy for a new baby
Journalist and mum Lara Kilner shares what will be most appreciated
How to dress your baby for the best sleep
From swaddles to sleepsuits, here’s how to dress your baby for sleep. Expert tips on what your baby should wear to bed for comfort and safety all night.
Simple pleasures: clean, fresh sheets
And the tranquil satisfaction that comes with them
The difference between housewife and oxford pillowcases
Find out which one is best for you
How to create a capsule wardrobe
Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips
Alexandra Dudley’s seasonal recipes
The food writer's late-summer dishes
Responsible cotton sourcing
How CottonConnect and our Reel Cotton Programme are making a difference.
The Thread Winter '25
Read our new-season brochure online
Introducing: Aspen Woods
Our new scent will transport you to the tranquil woodland of an evergreen forest
The big home reset
Shake up your space and welcome autumn in
Frames: style, size, space
Learn how to style frames in your home. We dive into the basics
What you wear to bed makes all the difference
Nightwear styles for sweet dreams
Introducing: Provence
Meet the newest fragrance in The Edit Collection
Make time for me
Journalist Rosie Green’s 10-minute fixes for taking care of yourself
9 Benefits of sleeping on a silk pillowcase
Explore the benefits and disadvantages of silk pillowcases for your sleep and beauty needs.
Introducing: Santorini
Discover our new scent
How to wash pillows the right way
Not sure how to wash a pillow? Discover easy, effective steps to clean and care for your pillows and keep them feeling fresh, fluffy, and long-lasting.
The alchemy of scent
Fragrance expert Suzy Nightingale explores perfume’s power
Notes on: relaxation
Health and beauty journalist Lynne Hyland shares her tips
What is the best glass for champagne?
Find the right one for any occasion
The Responsible Wool Standard®
Taking a more thoughtful approach to the wool we use.
Introducing: Fresh Pomelo
Our uplifting new scent radiates a burst of bright citrus
The Good Cashmere Standard®
Find out the care that goes into our cashmere products.
The Gift Guide 2025
Find something for everyone on your list
How to light your home
Create a cosier ambience as the nights draw in
Simple pleasures: coffee morning
Savouring the joy that comes with that first sip
How to cosy up your space with texture
Journalist Nicky Rampley-Clarke on creating an inviting home
How to style a nursery
Creating a warm, nurturing room to welcome little bundles home to
Cashmere: the art of softness
Discover the quality behind our collection
Can you wash feather pillows
Discover helpful tips on cleaning feather pillows safely to keep them fresh, fluffy, and long-lasting.
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years
Spotlight on: silk
How is it so luxuriously soft and what makes it special?
Introducing: Verde
Our new, vibrant scent captures the optimistic essence of the season.
