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Explore the latest ideas, inspiration and insider tips
(verb) to celebrate little milestones and enjoy every moment in super-soft nightwear designed for the most comfortable night’s sleep. Plus, make bedrooms a haven for rest and play with quality cotton bedding, characterful books and new cuddly friends.
All of our prints are exclusive to us and designed in-house, ensuring they’re extra-special – just like the little ones who will wear them. From blossoming flowers and herds of safari animals to our iconic London Bear, there’s something to suit all tastes. What’s more, each of our intricate embroideries is softly backed to ensure no irritation to skin.
From lights out to sun up, our adorable collection ensures the sweetest slumbers. Whether preparing for a new arrival, marking a special occasion, or just because, our lovely sleepsuits, sleeping bags and gift sets are all made from the softest cotton to help them comfortably drift off and dream big…
The 100% organic cotton used in our baby sleepsuits and pyjamas is unbeatably soft, and also kind to the environment. Organic fibres are grown without harmful chemicals and require far less water – the result is a gentler material against babies’ skin, as it does not contain allergenic, or toxic substances.
Build the bedroom of their dreams with quality furniture and adorable room decorations. Our truly unique, woven rattan elephant bookshelf is generously sized and perfect for storing books, cuddly toys and a stack of super-soft blankets.
Chrissie Rucker OBE, Founder
From full-length pyjamas to nighties and short-sleeved styles, there are plenty of pure-cotton, beautifully breathable designs for them to choose from, all finished with our playful prints, or delicate embroideries. We love our mix-and-match stars and stripes set which offers a long-sleeve and short-sleeve option.
They’ll look forward to bedtime with our gorgeous collection of bed linen. Available in a selection of pure-cotton and easy-care styles, they’re finished with the signature prints we’re famous for. Plus, our new cushions and decorative throws can be mixed and matched for the most inviting bed.
Looking for more ideas, inspiration and insider tips? Explore our latest editorials
