The White Heart Foundation
We’re proud to support The King’s Trust through our founder Chrissie’s White Heart Foundation. A Patron of The Trust for many years, Chrissie is also the Founding Patron of the Change A Girl’s Life Campaign, which aims to give more young women a working future.
“I have seen time and time again what an enormous difference their work makes to young people in real need of a helping hand. They provide vital support to bring hope and opportunity to young people who have lost confidence in their future, helping them to move forward into employment or further education, or to become self-employed. They can also offer a mentor and, most importantly, the opportunity to make a fresh start.”
Chrissie Rucker OBE, Founder, The White Company
Founding Gold Patron, The Change A Girl’s Life Campaign for The King’s Trust
How to support the Change A Girl’s Life Campaign at The King’s Trust
We’ve created two very special products so you can join us in helping those facing enormous challenges have a much brighter future.
Did you know?
In recognition of our charity efforts, in 2024 we won the Equality, Diversity and Inclusion Award at The King’s Trust Partnership Awards for our initiatives underscoring our dedication to creating opportunities, building inclusive communities and supporting women as they overcome barriers to success.
All about Change A Girl’s Life at The King’s Trust
The young women this initiative supports are truly incredible – and have often faced issues, such as domestic abuse, bullying, long-term unemployment, addiction, homelessness, the challenges of single parenthood, or simply have no emotional support at home. However, it's incredible to see what they can achieve, with just a little bit of the right help at the right time.
The funds we raise will enable The King’s Trust to help more young women – providing life-changing support to help rebuild lost confidence and mentorship, as well as help them move forward into a job, further training, or self-employment.
Why it’s important
Research shows that in the UK today, young women are struggling more than ever before, and with more acute challenges and barriers than their male peers, are facing crippling anxiety, low confidence and self-esteem and domestic abuse.
45%
of young women feel hopeless about their future
47%
of young women feel anxious on a daily basis about the cost of living crisis
33%
of young women feel a lack of confidence is holding them back from achieving their career goals
The Brilliant Breakfast
In March, we hosted our own breakfasts in store and at our offices bringing women together to raise money for charity. Take a look behind the scenes at our store event…
Palace to Palace
Last year, 31 of our employees completed the cycle from Buckingham Palace to Windsor Castle (or a sponsored walk), raising over £11,000 for The King's Trust.
How your donation can help
Every penny we raise, no matter how small, will make a difference.
£10
Funds a call to our helpline, enabling a vulnerable young person to gain the critical advice they need.
£15
Equips a classroom with the right tools to help young people re-engage with learning.
£20
Equals one session with an experienced youth worker to help build confidence, resilience and motivation.
£50
Pays for the cost of a young person’s first month of travel to work, unlocking opportunities and inspiring careers.
£100
Contributes towards specialist equipment that could open up a lifelong career for one young person.
£500
Provides the opportunity for one young person to access a programme in school, inspiring them with the skills and confidence for a future career.
*The White Company (UK) Limited will donate £10 from every Love Charity Candle purchased on our UK website, or sold in one of our UK stores, to the #ChangeAGirlsLife campaign at The Prince’s Trust (registered charity England and Wales 1079675 and Scotland SC041198). Sale items, gift cards and gift boxes are excluded from this offer.[OL1]
Research is taken from The King's Trust and NatWest Youth Index 2024. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2239 adults. Fieldwork was undertaken between 23rd November-14th December 2023. the survey was carried out online, the figures have been weighted and are representative of all UK young people aged 16 to 25.
Find out more
Take a look at other ways we’re committed to improving our practices.
