The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
Meet the brands
Meet the brands we’re excited to welcome this summer.
Alexandra Dudley’s simple summer sharer
Perfect for a sharing spread
Introducing: Saint Florent
Our uplifting new scent will take you to the island of Corsica
Sleep well, live well
How to feel better rested and restored
A bed built for you
Mattresses, pillows and more, it’s time to get the basics right
How to sleep in the heat
Cooler fabrics, the right duvet and lighter layers
Nightwear for the bedroom and beyond
Nightwear you can wear to bed, breakfast and the beach
The science of sleep
Health writer Brigid Moss investigates how to sleep better
All the love
Little gifts to say a big thank you this Mother’s Day
The home in bloom
The mood-lifting power of flowers, styled your way.
Every item, five ways
The philosophy behind our clothing collection
Wake up to brighter days
Nightwear that captures the ease, lightness and optimism of spring mornings.
Why bathing is self-care at its best
Exploring why bathing is self-care at its very best.
Postcards from...
Let our Edit Collection fragrances inspire your holiday wardrobe
A guide to garden lighting
Glowing additions to your outdoor space for summer
Most Loved
Meet the pieces our customers return to year after year
The White Company meets Rebase
The White Company meets Rebase: the founders share their wellness insights.
Scents that calm
Specially formulated scents, are proven to help you relax
A space to unwind
Create a sanctuary with calm colours and soft textures
The best bed linen
Good sleep starts with the right bed linen. Here’s how to choose yours
Choosing the best present for a girlfriend
Find a gift she'll be happy to receive
Create your summer table
Relaxed ideas for seasonal entertaining
A summer spa, at home
All the relaxation, without a day a way
Our top 20 housewarming gift ideas
The ultimate round-up to make them feel at home
50th birthday gift ideas
Thoughtful ways to celebrate a milestone
Share a little love
In support of the King's Trust this International Women's Day
Engagement gift ideas worth celebrating
Little treats to mark their milestone.
In the making: Savoy
The story behind our bestselling bed linen
How to make a bed the right way
Sheet selection, hospital corners and more, explained
Sleep advice with Dr Sophie Bostock
The sleep expert on the importance of good sleep – and how to get it.
Our fragrance collections, explained
Meet Signature, Edit and Spa
The holiday edit
A capsule wardrobe made for summer
Chrissie's May Edit
Discover everything our founder is loving this month
How to choose a gift for a new baby
Ideas for welcoming new arrivals to the world
Donna Hay’s guide to summer hosting
All the inspiration you need for outdoor-dining season
Splash, paddle, swim
Beautiful, protective swimwear for days by the water
Nightwear made for comfort
Because what you wear to bed is just as important as how long you sleep for
The Thread Summer '26
Explore our latest issue online.
Thoughtful Baby Hamper Ideas
Create a gift new parents will love
A summer of fun
Little outfits for every sunny moment
Behind the scenes at The Sleep Retreat
How to host Easter
Tablescaping, egg hunts and a lemony cake recipe
The Thread Spring '26
The sleep and wellness issue
Wedding gift ideas
Help them celebrate with something special.
Sleep notes
Good Housekeeping’s Lynne Hyland gets the experts’ advice
All about European Flax™
The story behind our European Flax™ certified linen.
Why white always looks best in the bedroom
Calming. Serene. Soothing. It’s our favourite shade for a reason…
The spring reset
Updates for a space that feels lighter and brighter
