The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
The home in bloom
The mood-lifting power of flowers, styled your way.
Every item, five ways
The philosophy behind our clothing collection
The spring reset
Updates for a space that feels lighter and brighter
Introducing: Santa Fe
Our new woody scent will transport your mind to New Mexico
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years
The Thread Spring '26
The sleep and wellness issue
Wedding gift ideas
Help them celebrate with something special.
How to make a bed the right way
Sheet selection, hospital corners and more, explained
Introducing: Primrose Hill
Our uplifting new scent welcomes the return of beautiful blooms
Introducing: Fresh Pomelo
Our uplifting new scent radiates a burst of bright citrus
The Good Cashmere Standard®
Find out the care that goes into our cashmere products.
The Gift Guide 2025
Find something for everyone on your list
Introducing: Aspen Woods
Our new scent will transport you to the tranquil woodland of an evergreen forest
The big home reset
Shake up your space and welcome autumn in
How to cosy up your space with texture
Journalist Nicky Rampley-Clarke on creating an inviting home
The Thread Autumn ’25
Read our new-season brochure online
The anatomy of a sleepsuit
Find out what makes them so special
Behind the scenes at the sleep retreat
How to host Easter
Tablescaping, egg hunts and a lemony cake recipe
How to choose a gift for a new baby
Ideas for welcoming new arrivals to the world
All about European Flax™
The story behind our European Flax™ certified linen.
Sleep advice with Dr Sophie Bostock
The sleep expert on the importance of good sleep – and how to get it.
Responsible cotton sourcing
How CottonConnect and our Reel Cotton Programme are making a difference.
Most Loved
Meet the pieces our customers return to year after year
Engagement gift ideas worth celebrating
Little treats to mark their milestone.
Sleep notes
Good Housekeeping’s Lynne Hyland gets the experts’ advice
Our fragrance collections, explained
Meet Signature, Edit and Spa
How to light your home
Create a cosier ambience as the nights draw in
Simple pleasures: coffee morning
Savouring the joy that comes with that first sip
Frames: style, size, space
Learn how to style frames in your home. We dive into the basics
How to style a nursery
Creating a warm, nurturing room to welcome little bundles home to
Share a little love
In support of the King's Trust this International Women's Day
All the love
Little gifts to say a big thank you this Mother’s Day
Wake up to brighter days
Nightwear that captures the ease, lightness and optimism of spring mornings.
The Responsible Wool Standard®
Taking a more thoughtful approach to the wool we use.
What you wear to bed makes all the difference
Nightwear styles for sweet dreams
The science of sleep
Health writer Brigid Moss investigates how to sleep better
In the making: Savoy
The story behind our bestselling bed linen
Why white always looks best in the bedroom
Calming. Serene. Soothing. It’s our favourite shade for a reason…
Why bathing is self-care at its best
Exploring why bathing is self-care at its very best.
The Thread Winter '25
Read our new-season brochure online
Quietly beautiful clothing
In our 30th year, we’re celebrating a new clothing direction
The Edit Collection
Our specially selected range of fragrances
The five-star bedroom
Layered textures, calm colours and the little luxuries that make all the difference
Introducing: Provence
Meet the newest fragrance in The Edit Collection
