The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
The Thread Spring '26
The sleep and wellness issue
Every item, five ways
The philosophy behind our clothing collection
The spring reset
Updates for a space that feels lighter and brighter
Introducing: Santa Fe
Our new woody scent will transport your mind to New Mexico
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years
Clodagh McKenna’s Baked Whole Vacherin Mont d’Or with Rosemary Crispbreads
A cosy appetiser for the Christmas season
The Good Cashmere Standard®
Find out the care that goes into our cashmere products.
How to light your home
Create a cosier ambience as the nights draw in
The Edit Collection
Our specially selected range of fragrances
Simple pleasures: coffee morning
Savouring the joy that comes with that first sip
How to cosy up your space with texture
Journalist Nicky Rampley-Clarke on creating an inviting home
Introducing: Provence
Meet the newest fragrance in The Edit Collection
Sleep notes
Good Housekeeping’s Lynne Hyland gets the experts’ advice
Make time for me
Journalist Rosie Green’s 10-minute fixes for taking care of yourself
9 Benefits of sleeping on a silk pillowcase
Explore the benefits and disadvantages of silk pillowcases for your sleep and beauty needs.
What to buy for a new baby
Journalist and mum Lara Kilner shares what will be most appreciated
How to wash pillows the right way
Not sure how to wash a pillow? Discover easy, effective steps to clean and care for your pillows and keep them feeling fresh, fluffy, and long-lasting.
How to choose a gift for a new baby
Ideas for welcoming new arrivals to the world
Wake up to brighter days
Nightwear that captures the ease, lightness and optimism of spring mornings.
The Responsible Wool Standard®
Taking a more thoughtful approach to the wool we use.
What you wear to bed makes all the difference
Nightwear styles for sweet dreams
Our fragrance collections, explained
Meet Signature, Edit and Spa
Introducing: Primrose Hill
Our uplifting new scent welcomes the return of beautiful blooms
What do I want for Christmas?
The gifts to add to your list this year
The big home reset
Shake up your space and welcome autumn in
The five-star bedroom
Layered textures, calm colours and the little luxuries that make all the difference
How to style a nursery
Creating a warm, nurturing room to welcome little bundles home to
The anatomy of a sleepsuit
Find out what makes them so special
How to make a bed the right way
Sheet selection, hospital corners and more, explained
How to wash baby clothes
Learn how to wash baby clothes to keep them soft, clean, and gentle on your little one's skin with helpful tips.
Spotlight on: silk
How is it so luxuriously soft and what makes it special?
All about European Flax™
The story behind our European Flax™ certified linen.
Sleep well, live well with Dr Sophie Bostock
The sleep expert on the importance of good sleep – and how to get it.
Responsible cotton sourcing
How CottonConnect and our Reel Cotton Programme are making a difference.
Most Loved
Meet the pieces our customers return to year after year
Why bathing is self-care at its best
Exploring why bathing is self-care at its very best.
The Thread Winter '25
Read our new-season brochure online
Christmas recipe: meringue kisses
The perfect two-bite sweet treat for hosting
The Gift Guide 2025
Find something for everyone on your list
Quietly beautiful clothing
In our 30th year, we’re celebrating a new clothing direction
Introducing: Aspen Woods
Our new scent will transport you to the tranquil woodland of an evergreen forest
The art of autumn hosting
Simple pleasures, beautiful details and the joy of gathering
Frames: style, size, space
Learn how to style frames in your home. We dive into the basics
The Thread Autumn ’25
Read our new-season brochure online
Cashmere: the art of softness
Discover the quality behind our collection
How often should you replace your duvet
Find out the best time for a refresh and ensure a perfect night's sleep with our helpful guide
Can you wash feather pillows
Discover helpful tips on cleaning feather pillows safely to keep them fresh, fluffy, and long-lasting.
Introducing: Santorini
Discover our new scent
In the making: Savoy
The story behind our bestselling bed linen
