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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

a woman sitting at a table with a plate of cake
Category: Dine 5 min read

Sweet summer recipes

Homemade lemonade, raspberry tartlets and fruity pavlovas

Category: Style 3 min read

How to wear the co-ord

Two pieces, so-many outfit possibilities

a baby laying on a bed with a white shirt on
Category: Gifts 4 min read

How to choose a new-baby gift

Ideas for welcoming new arrivals to the world

Category: Style 2 min read

I never go away without…

The experts let us in on what’s in their case this summer

Category: Home 1 min watch

Flower-Pressing Workshop

Discover how to select and set gorgeous blooms

a bedroom with a bed, table, and chairs in a white room
Category: Sleep 5 min read

How to sleep better in hot weather

Journalist Jane Knight shares her tips

Category: Life 1 min watch

Here comes the sun

Optimistic. Joyful. Bright. Introducing our summer collection

a woman in a white top and pants standing in a stairwell
Category: Style 4 min read

A love letter to linen

Fashion journalist Anna Murphy on the hero fabric of the season

Category: Life 2 min read

Simple pleasures: the first meal outside

Why we’re savouring the joy of heading alfresco again

a woman in white pajamas holding a baby in a chair
Category: Little ones 6 min read

What to buy for a new baby

Journalist and mum Lara Kilner shares what will be most appreciated

a close up of a tree with a bunch of lemons on it
Category: Scent 2 min read

The Edit Collection

Discover our specially selected range of fragrances

read and shop spotlight on supima cotton
Category: Sleep 2 min read

Spotlight on: Supima® cotton

We explore why it’s considered one of the world’s finest cottons

read and shop why childrens bedrooms do not have to be childish
Category: Little ones 3 min read

Why a child's bedroom doesn't need to be childish

Creating a space to grow with interiors writer Becky Sunshine

read and shop the alchemy of scent
Category: Scent 3 min read

The alchemy of scent

Fragrance expert Suzy Nightingale explores perfume’s power

female founders
Category: Life 16 min read

Female founders: life lessons

We chat to inspiring women at the forefront of their own businesses

read and shop behind the design the little white company
Category: Little ones 3 min read

Behind the design: The Little White Company

We chat to our baby and children’s designers

Category: Scent 3 min read

How to give the gift of scent

Category: Gifts 1 min read

To the women we love

Category: Home 1 min read

The story: handmade Easter decorations

Category: Little ones 1 min read

To the garden we go

A summer of fun awaits

Category: Style 2 min read

The new drop

End of summer, start of autumn, these picks will see you through both

a table with several glasses of wine and champagne
Category: Gifts 4 min read

A guide to good gifts

Ideas to help celebrate life’s milestone moments

two women sitting in chairs in a store with clothes
Category: Sleep 18 min watch

The secrets to a better night’s sleep with Marianne Jones and Dr Sophie Bostock

a woman in a white dress sitting on a wooden chair
Category: Style 2 min read

The optimism of the white summer dress

And how to style it

a baby boy laying on a bed with a teddy bear
Category: Gifts 2 min read

What to buy summer babies

he presents new parents will appreciate during the warmer months – and long after

Category: Dine 5 min read

Alfresco meals to remember

Some of our favourite writers, editors and experts share their most unforgettable…

a table with various items on it including candles, citrus, and a lemon
Category: Scent 4 min read

Sunshine scents

Fragrance expert Suzy Nightingale shares the scent notes to transport you

a woman in a white tank top and white skirt
Category: Style 4 min read

The new rules of white dressing

Fashion journalist Jess Cartner-Morley explores our signature shade

a table set with white plates and white napkins on a covered porch
Category: Dine 6 min read

No hats, no heels – all the fun

Journalist Kate Finnigan on her love of small-scale celebrations

a woman holding two children and one standing next to her
Category: Little ones 2 min read

Sunshine ready

Beach days, park picnics, garden fun. Here’s how to get them ready

a table topped with plates of food and bowls of olives
Category: Dine 5 min read

In praise of picnics

Alexandra Dudley, James Rich and more foodies on the joy of picnicking

a woman laying in bed with her eyes closed and her hand on her face
Category: Sleep 2 min read

Simple pleasures: clean, fresh sheets

And the tranquil satisfaction that comes with them

Category: Sleep 5 min read

How to make a bed the right way

Sheet selection, hospital corners and more, explained

Category: Life 6 min read

The art of living with white

Interiors expert Ali Heath explores our ultimate neutral

read and shop iconic savoy
Category: Sleep 1 min read

In the making: Savoy

The story behind our bestselling bed linen

read simple pleasures a versatile chopping board
Category: Home 1 min read

Simple pleasures: a versatile chopping board

The most underrated kitchen essential, here’s why we love it

read and shop make time for me time
Category: Wellness 1 min read

Make time for me-time

Rosie Green’s 10-minute fixes for taking care of yourself

a person holding a spoon over a heart shaped dish of food
Category: Dine 2 min read

Making rhubarb clafoutis with Manon Lagrève

a woman with long braids standing outside on a sidewalk
Category: Style 5 min read

Spring styling with Thandi Maqubela and Lisa Ing Marinelli

a person is holding a candle in a bathtub with flowers
Category: Wellness 4 min read

Make space for wellness

a woman in a brown dress standing in a room
Category: Style 2 min read

Summer sale: buyers’ picks

Snap them up while you can

a baby girl sitting on a white rug in a nursery
Category: Little ones 3 min read

How to style a nursery

Creating a warm, nurturing room to welcome little bundles home to

a woman in a white dress standing next to a wall
Category: Life 2 min read

The stories of the season

Lightweight linen, fresh scents… here are our summer highlights

a woman in a white dress holding a straw bag
Category: Style 4 min read

The white summer suitcase

Holiday packing with Thandi Maqubela, Katherine Ormerod and Lisa Ing

Category: Little ones 3 min read

The mini mes

Outfits for little ones who want to look like Mom

a woman in a white sweater and white bikini dancing on the beach
Category: Style 2 min read

To the beach

Outfits to be enjoyed with sun, sea and sand

a bed with white sheets and pillows in a room with a window
Category: Sleep 4 min read

Simple pleasures: linen bedding

Why sleeping in this fabric feels so incredible

a woman running on the beach with a white shirt and shorts
Category: Life 3 min read

The optimism of summer

How we’re embracing the joy of the sunniest season

a bedroom with a bed, a table, a potted plant and a window
Category: Sleep 5 min read

The shade of sleep

What makes it a relaxing scheme? Interiors expert Ali Heath investigates

a table with a bunch of food on it in the grass
Category: Life 6 min read

Best picnic hot spots in the UK

Pack your hamper – Jane Knight shares the best places for picnicking

a field of blue flowers in the woods with trees
Category: Life 2 min read

Simple pleasures: a walk in the bluebells

5 of our favourite places to see them now

a white vase with a single flower on a shelf next to a painting
Category: Life 2 min read

The white edit

10 pieces that are shaping our summer, in our favourite colour

Category: Scent 1 min read

Introducin