The Thread
Stories to inspire. Ideas to get the look. Lessons learned over the last 30 years.
Most Loved
Meet the pieces our customers return to year after year
What you wear to bed makes all the difference
Nightwear styles for sweet dreams
How to add a Christmas glow
Magical touches for festive celebrations
Introducing Tonka
Our new woody scent brings warmth and comfort
Gift the feeling: the warmest welcome
For the hosts who make every get-together feel unforgettable
Gift the feeling: the perfect night's sleep
Everything for restful slumbers and dreamy mornings
The magic of a white Christmas
Styling tips in our favourite shade
Simple pleasures: staying in
Soft layers, slow moments and little rituals of calm
Wrapped with love
3 looks for beautifully presented gifts
Bring the magic
Celebrate little ones' favourite time of year
What do I want for Christmas?
The gifts to add to your list this year
The Edit Collection
Our specially selected range of fragrances
Simple pleasures: coffee morning
Savouring the joy that comes with that first sip
How to cosy up your space with texture
Journalist Nicky Rampley-Clarke on creating an inviting home
Introducing: Provence
Meet the newest fragrance in The Edit Collection
Sleep notes
Good Housekeeping’s Lynne Hyland gets the experts’ advice
How to make a bed the right way
Sheet selection, hospital corners and more, explained
How to wash baby clothes
Learn how to wash baby clothes to keep them soft, clean, and gentle on your little one's skin with helpful tips.
The Gift Guide 2025
Find something for everyone on your list
Christmas recipe: meringue kisses
The perfect two-bite sweet treat for hosting
The Thread Winter '25
Read our new-season brochure online
Gift the feeling: a moment of me-time
Presents to help them wind down
The Good Cashmere Standard®
Find out the care that goes into our cashmere products.
The art of hosting beautifully
Table and tree styling to try
A modern take on festive dressing
Our Clothing Director Sheila McKain on how to dress at Christmas
A Winter icon
It's the scent of Christmas
Quietly beautiful clothing
In our 30th year, we’re celebrating a new clothing direction
Introducing: Aspen Woods
Our new scent will transport you to the tranquil woodland of an evergreen forest
The art of autumn hosting
Simple pleasures, beautiful details and the joy of gathering
Frames: style, size, space
Learn how to style frames in your home. We dive into the basics
How to style a nursery
Creating a warm, nurturing room to welcome little bundles home to
Cashmere: the art of softness
Discover the quality behind our collection
How often should you replace your duvet
Find out the best time for a refresh and ensure a perfect night's sleep with our helpful guide
Can you wash feather pillows
Discover helpful tips on cleaning feather pillows safely to keep them fresh, fluffy, and long-lasting.
How to choose a gift for a new baby
Ideas for welcoming new arrivals to the world
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years
Clodagh McKenna’s Baked Whole Vacherin Mont d’Or with Rosemary Crispbreads
A cosy appetiser for the Christmas season
Gift the feeling: effortless elegance
The pieces they’ll want to wear time and again
Gift the feeling: winter layers that feel like a hug
All things cosy, soft and sumptuous
How to get ready for guests this Christmas
Interiors journalist Nicky Rampley-Clarke shares his tips
The welcome cocktails
Try these twists on the classics at your next dinner party
The joy of an unhurried Christmas
A cosy, neutral look for the season
How to light your home
Create a cosier ambience as the nights draw in
The big home reset
Shake up your space and welcome autumn in
The five-star bedroom
Layered textures, calm colours and the little luxuries that make all the difference
The Thread Autumn ’25
Read our new-season brochure online
The anatomy of a sleepsuit
Find out what makes them so special
Make time for me
Journalist Rosie Green’s 10-minute fixes for taking care of yourself
9 Benefits of sleeping on a silk pillowcase
Explore the benefits and disadvantages of silk pillowcases for your sleep and beauty needs.
