Skip to content


Explore the latest ideas, inspiration and insider tips


Let the season of endless playtime begin! From UV-protective swimwear in sunshine-inspired prints to cotton T-shirts and lightweight dresses for days out, prepare them for a Summer of fun.

Fun factor: high

Made for splashing all day long, our swimwear is scattered with extra-special prints. Water babies will love our friendly crocodile motif, fun new beach print and lovely gingham designs – just add sunglasses and ice lollies.

“Gingham is one of our favorite patterns for little ones – and this adorable swimsuit is perfect for beach adventures or paddling-pool playtime at home.”

Chrissie Rucker OBE, Founder

Boost beach time

Long days spent exploring rockpools and sandcastle building need swimwear with benefits. Our playful swim hats, UPF 50 protective rash vests and surf suits help them stay sun-safe while they have fun.

A shore thing

Prepare them for sunny coastal adventures in beautifully detailed dresses, cotton shorts and effortless separates adorned with anchor motifs and under-the-sea friends.

“Made from beautifully soft, quality cotton, this fun stripe and anchor T-shirt is Summer-ready. It’s perfect for sunny adventures at home and on vacation.”

Chrissie Rucker OBE, Founder


Looking for more ideas, inspiration and insider tips? Explore our latest editorials