Share a little love
This International Women’s Day
8th March 2026
As The Founding Gold Patron, our founder, Chrissie Rucker OBE, would love to invite you to support The Change A Girl’s Life Campaign for The King’s Trust
“In honour of International Women’s Day, I want to highlight the vital work of Women Supporting Women. Many of the young women this initiative supports face significant challenges, including domestic abuse, bullying, homelessness, addiction, long-term unemployment, single parenthood and poor mental health. Too often, young women struggle in silence and don’t receive the support they need.
Since the start of our Change a Girl’s Life campaign, we have collectively raised £6.3 million – funds that continue to support life-changing help. Through expert youth workers and mentors, The King’s Trust helps young women rebuild confidence, develop practical skills and move towards training, employment or starting their own business.
Women are capable of extraordinary things when given the right support. Our aim is simple – to help as many young women as possible access the guidance, confidence and opportunities they deserve.”
Chrissie Rucker OBE, Founder, The White Company
Founding Gold Patron, The Change A Girl’s Life Campaign for The King’s Trust
How to support Change A Girl’s Life
A Tiny Kiss Necklace
£20 from the sale of each one goes to The King’s Trust year-round
How Change A Girl’s Life is making a difference
Young women supported through this initiative are resilient, ambitious and full of potential. With the right guidance at the right moment, they can rebuild confidence, gain new skills and take meaningful steps towards brighter futures.
Why it’s important
Research shows, that in the UK today, young women are struggling.
71%
of young women always or often feel stressed.
78%
of young women worry there will not be enough jobs for people like them.
How your donation can help
Every penny we raise, no matter how small, will make a difference.
£10
= a call to our helpline, enabling a vulnerable young person to gain the critical advice they need.
£50
= the costs of a young person’s first month of travel to work, unlocking opportunities and inspiring careers.
£100
= a contribution towards specialist equipment that could open up a lifelong career for one young person.
Find out more about #ChangeAGirlsLife and how you can help
*The White Company (UK) Limited will donate £10 from every Love Charity Candle and £20 from every A Tiny Kiss Necklace purchased on our UK website, or sold in one of our UK stores, to the #ChangeAGirlsLife campaign at The Prince’s Trust (registered charity England and Wales 1079675 and Scotland SC041198). Sale items, gift cards and gift boxes are excluded from this offer. Statistics are from the results of an online survey in which a sample of 4,097 young people participated – between 7th to 28th November 2025. The survey was conducted online by YouGov on behalf of The King’s Trust. The figures have been weighted and are representative of all UK young people aged 16 to 25.
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