The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
Life
Most Loved
Meet the pieces our customers return to year after year
The art of living with white
Interiors expert Ali Heath explores our ultimate neutral
5 natural cleaners
Check your pantry for these powerful options
Our favourite Christmas parlour games
Let the games commence – and the fun begin...
The ultimate Christmas countdown planner
Our week-by-week guide to take you up to the big day
Share a little love
In support of the King's Trust this International Women's Day
Responsible cotton sourcing
How CottonConnect and our Reel Cotton Programme are making a difference.
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years
The Thread Winter '25
Read our new-season brochure online
The Thread Autumn ’25
Read our new-season brochure online
Why sleep is our superpower
Journalist Fiona McCarthy gets the experts’ takes
How to light a fire
For next time you arrive at that winter cabin
The Christmas Eve countdown
Our 10-steps to a magical day before the big one
All about European Flax™
The story behind our European Flax™ certified linen.
The Responsible Wool Standard®
Taking a more thoughtful approach to the wool we use.
The Thread Spring '26
The sleep and wellness issue
The Gift Guide 2025
Find something for everyone on your list
Reflections on white
Colour expert Kassia St Clair explores its history and impact
The modern trousseau
Kate Finnigan investigates the essentials we inherit
Why not to make new year’s resolutions
Rosie Green on swapping big goals for positive change
Wreath making tips from the expert
Flower & Press show us how to make our own
10 things to do right now
Small pleasures you can revel in this December
