Nothing welcomes the arrival of spring more than the return of pretty buds. Fresh, soft and uplifting, our new fragrance from The Edit Collection embraces optimism in the air.

An uplifting duo of white florals are at the forefront of this fragrance. Jasmine is light with a touch of sweetness and mingles with the citrusy brightness of neroli blossom. At the base, a dash of pink pepper offers unexpected vibrancy and warmth.

Imagine taking an early walk through a quiet park. On the hill, dewy grass glistens in the pale sunlight as the city begins to wake up below. As you continue to wander, overflowing blooms with freshly cut stems grab your attention from the local florist on the corner. A burst of fresh florals uplift you in that moment.

Primrose Hill is part of our Edit Collection – fragrances specifically designed to transport your mind to idyllic places. This soft, floral scent is perfect for relishing quieter moments alone, or in the company of loved ones.