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The Thread

Find stories to inspire you, ideas from people we admire and our expertise for a home well curated, a wardrobe well put together, a life well lived.

In the making: hand-embroidered bed linen

Discover the story behind the exquisite embroidery technique that’s featured on some of our bed-linen collections, and how it supports communities in Vietnam.

a close up of a white pillow with embroidered flowers on it
Adeline Oxford Pillowcase – Single

Adeline Oxford Pillowcase – Single

£28.00 to £36.00

White

  • White, Selected
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Daytime details

The amount of time, attention to detail and care that goes into this delicate thread work is what makes our Santorini, Allegra, Adeline and Amara ranges so special. The ladder-stitch technique is known as ‘jour’, possibly because the hand-stitching is carried out during daylight hours, creating an array of unique patterns that can’t be replicated at such an intricate level by sewing machines.

Heritage skills

Vietnam prides itself on having a rich history of traditional handicrafts. Within a small group of villages near Hanoi, otherwise known as ‘the golden villages’, women work together in homes or small workshops to create this exquisite embroidery for us. Honing this skill is a legacy that’s been passed down through families and communities for over 100 years. It’s also a vital industry for women who are located in more rural areas, enabling them to earn an income working in, or near, their own homes.

a woman in glasses working on a piece of fabric
Santorini Oxford Pillowcase – Single

Santorini Oxford Pillowcase – Single

£20.00 to £25.00

White

  • White, Selected
VIEW FULL DESCRIPTION

Our hand-finished bedding

The Santorini Collection

A signature design: simple and elegant, in cotton or linen.

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The Amara Collection

Detailed with a delicate flower at each corner.

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The Allegra Collection

Triple hand-worked ‘jour’ hem stitch on the Oxford edges.

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The Adeline Collection

Hand-embroidered flower detail with French knots.

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The Thread

Discover more stories to inspire you in our online magazine.