Improving our packaging
The white bag. The black bow. The gift boxes. The way we package and present our products is part of the whole experience. But we recognise the impact of packaging, from the use of raw materials to waste and pollution, so we take great care to ensure our packaging is fit for purpose and that it can be reused or recycled.
Gift boxes and bags
Currently, our paper-based packaging items, including our store bags, e-commerce and gift boxes, are sourced from controlled and responsibly managed wood sources, and contain a minimum of 30% recycled materials. Similarly, our e-commerce and polybags contain a minimum of 30% recycled materials.
We know we have more to do, though. We are undertaking a review to make our packaging even better, aligning with new regulations in the countries we sell in. This means reducing our dependence on virgin materials and instead, increasing the volume of recycled and innovative materials. Most importantly, we want to get to the point where every component can easily be recycled at home and turned into new high-quality material.