Special keepsake toys and accessories that mark the year a baby was born add a charming, personalised touch to gift giving. Our Dated Bear is soft, squidgy and just the right size for cuddles. Arms that reach for a warm embrace, not wanting to let go. Plus, he can accompany little ones on their adventures, or be with them as they doze off to sleep.

Sometimes it’s hard to choose a single present for a little one. If you’re stuck on what to get them, opting for the practical route that covers a few occasions is your best bet. Packed with the softest sleepsuits, hats, bibs and more, our considered gift sets have everything a baby needs for their daily routine, from playtime to naptime. You also don’t need to worry about wrapping them as they’re already presented in stylish boxes. Gifting made easy…

Studies have shown that reading to a baby on a regular basis equips them with the tools they need to develop language abilities and social skills. It also helps stimulate their imaginations, to learn more about all the new things around them. Featuring beautiful illustrations, our selection of books is ideal for babies and parents to enjoy together – making little ones feel safe, soothed and ready for sweet dreams.