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The Thread

Stories to inspire. Ideas to get the look. Expert advice for living beautifully. 

a woman laying in bed with her eyes closed and her hand on her face
Category: Sleep 2 min read

Simple pleasures: clean, fresh sheets

And the tranquil satisfaction that comes with them

Category: Scent 5 min read

The alchemy of scent

Fragrance expert Suzy Nightingale explores perfume’s power

a bed with a white comforter and pillows on it
Category: Sleep 5 min read

The difference between housewife and oxford pillowcases

Find out which one is best for you

a woman in a long coat and jeans holding a purse
Category: Style 3 min read

How to create a capsule wardrobe

Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips

Category: Dine 4 min read

Alexandra Dudley’s seasonal recipes

The food writer's late-summer dishes

Simple pleasures: the flicker of candlelight
Category: Home 1 min read

Simple pleasures: the flicker of candlelight

Celebrating the gently calming glow

a woman walking through a living room with a fireplace and couches
Category: Home 3 min read

Life happens on the sofa

How to make it a place you’ll love to spend time

a woman sitting on the floor with a piece of fabric
Category: Sleep 2 min read

In the making: jour

Learn more about our intricate, hand-drawn thread work

Category: Scent 2 min read

Introducing: Portofino

Escape to the Italian Riviera with the scent

Category: Sleep 11 min read

How to keep cool at night

Smart ways to sleep soundly in summer

a table with several glasses of wine and champagne
Category: Gifts 4 min read

A guide to good gifts

Ideas to help celebrate life’s milestone moments

a pile of pillows on a bed with a book and a flower
Category: Sleep 9 min read

How often should you change your pillows?

Discover how often should you change pillows for better sleep, support, and hygiene. Discover the signs that it’s time for a fresh, new pillow.

read and shop spotlight on supima cotton
Category: Sleep 2 min read

Spotlight on: Supima® cotton

We explore why it’s considered one of the world’s finest cottons

read and shop why childrens bedrooms do not have to be childish
Category: Little ones 4 min read

Why a child's bedroom doesn't need to be childish

Creating a space to grow with interiors writer Becky Sunshine

read simple pleasures a versatile chopping board
Category: Home 2 min read

Simple pleasures: a versatile chopping board

The most underrated kitchen essential, here’s why we love it

introducing love candle
Category: Scent 2 min read

Introducing: Love Candle

Meet the candle with a good cause

a bedroom with a bed, a table and a window
Category: Home 4 min read

How to make a rental property feel like home

Katherine Ormerod lets us in on her secrets

read the family room
Category: Home 2 min read

The family room

Tips to create a neutral living area

the modern Ttrousseau
Category: Life 5 min read

The modern trousseau

Kate Finnigan investigates the essentials we inherit

Recipes for home-cooked crumble
Category: Home 1 min read

Recipes for home-cooked crumble

3 chefs share their favourites

Category: Wellness 8 min read

Notes on: relaxation

Health and beauty journalist Lynne Hyland shares her tips

a bar with glasses, wine and other drinks on a table
Category: Dine 5 min read

What is the best glass for champagne?

Find the right one for any occasion

Category: Home 3 min read

An obsession with curation

The meaning behind collecting beautiful things

ppotlight on luxe fabrics: faux fur
Category: Home 3 min read

Spotlight on: faux fur

Take a closer look at this sumptuous fabric.

a living room with a fireplace and a couch and chairs
Category: Home 3 min read

An ode to the reading nook

Carving out time for relaxing rituals

a woman in a sweater sleeping on a couch with a pillow
Category: Sleep 6 min read

How to nap

Journalist Lynne Hyland on the power of bite-sized sleep

a close up of a mattress with a white blanket on top
Category: Sleep 9 min read

What is a mattress topper?

Wondering what are mattress toppers for, and are mattress toppers any good? By adding extra comfort and support, here’s how they may help improve your sleep.

Category: Sleep 9 min read

What is a bedspread?

And why you should have one on your bed...

a bedroom with a bed, table, and chairs in a white room
Category: Sleep 5 min read

How to sleep better in hot weather

Journalist Jane Knight shares her tips

a bedroom with a bed, chair, and lamp in it
Category: Sleep 9 min read

How often to change & wash bed sheets

Elevate your sleep sanctuary—discover how often to change and wash sheets for freshness, comfort, and a beautifully kept bed all year round.

read reflections on white
Category: Life 5 min read

Reflections on white

Colour expert Kassia St Clair explores its history and impact

Category: Life 6 min read

The art of living with white

Interiors expert Ali Heath explores our ultimate neutral

read and shop science of sleep
Category: Sleep 14 min read

The science of sleep

Health writer Brigid Moss investigates how to sleep better

cook school pancake day
Category: Little ones 6 min read

Making pancakes with Cook School

Shrove Tuesday recipes little ones will love

read and shop organised living
Category: Home 5 min read

Organised living

Expert tips to take the stress out of sorting.

read and shop why sleep is our super power
Category: Life 8 min read

Why sleep is our superpower

Journalist Fiona McCarthy gets the experts’ takes

flora shedden fig loaf recipe
Category: Home 1 min read

Flora Shedden’s fig & fennel loaf recipe

The baker and author shares her recipe

Category: Scent 2 min read

Introducing: Verde

Our new, vibrant scent captures the optimistic essence of the season.

Category: Little ones 3 min read

Behind the design: The Little White Company

We chat to our baby and children’s designers

a candle on a table next to a bowl and a vase
Category: Scent 5 min read

Scenting an autumn home

Scent expert Suzy Nightingale shares how to capture autumn

a bed with a white comforter and pillows in a bedroom
Category: Sleep 4 min read

Why white always looks best in the bedroom

Calming. Serene. Soothing. It’s our favourite shade for a reason…

Category: Scent 2 min read

Introducing: Kyoto Oud

Our comforting new scent brings a sense of tranquillity

Category: Sleep 7 min read

What is a flat sheet vs a fitted sheet

Find out the difference between these two bedding essentials

Category: Scent 1 min read

Introducing: Tuscan Grove

A sunny Italian escape, without the flight. Discover the story

a woman in pajamas holding a baby in her lap
Category: Little ones 10 min read

Baby sleep advice from the experts

Breaking the spiral of sleeplessness with health writer Brigid Moss

what is mulberry silk
Category: Sleep 5 min read

What is mulberry silk?

The history behind this premium fabric

Category: Scent 3 min read

How to give the gift of scent

Beauty expert Jessica Diner explains...

a woman standing in a living room looking out a window
Category: Home 4 min read

Every home should have…

The key pieces that really make an impact

read and shop ten tips for a better nights sleep
Category: Sleep 5 min read

Ten tips for a better night’s sleep

Journalist Fiona McCarthy gets the experts’ take on just how to achieve it

5 natural cleaners
Category: Life 5 min read

5 natural cleaners

Check your pantry for these powerful options

read and shop breakfast in bed
Category: Home 1 min read

Simple pleasures: breakfast in bed

Embracing a weekend moment of calm