DENIM CARE GUIDE
Durable and long-lasting
Versatile, timeless and easy to wear, denim is a wardrobe staple. With the right care, it’ll last for years to come.
How to wash
• Wash denim as sparingly as possible — a few times per season is usually sufficient.
• Denim can typically be washed at 30°C or lower, using a delicate setting. Always check the care label, as blends and dyes may vary.
• Turn garments inside out, close all zips and buttons, and wash with similar colours.
• Use a small amount of mild detergent. Avoid harsh chemicals or bleach.
• Make sure not to overload the machine. This can cause creasing – especially with black denim.
How to dry
• Let denim dry naturally. Avoid tumble drying, wringing out or using fast spin cycles, as these can break down the fibres.
• Reshape the garment while damp and air dry flat or on a hanger.
• If ironing is needed, do so while the fabric is slightly damp using a high-steam setting. Iron sparingly to preserve the texture.
How to store
• Denim can be folded or hung. When hanging, fold at the knees with the waistband pointing downwards to avoid stretching.
Get to know denim
A classic and versatile fabric that never goes out of style. From sustainable eco-wash techniques that reduce water usage to innovative stretch blends and organic-cotton, our denim is durable and high quality.
Buying less and buying better is something we’ve believed in from the beginning – choosing pieces you know you'll get a lot of wear out of and looking after them well is a good place to start.
The sustainable glossary
Discover the conscious choices we're making when it comes to the materials we use.
Find the right fit
Not sure where to start? Take a look at our comprehensive size charts.
