The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
Chrissie's July edit
Discover everything our founder is loving this month
Introducing: Saint Florent
Our uplifting new scent will take you to the island of Corsica
Most Loved
Meet the pieces our customers return to year after year
What to wear to sleep?
Bedtime styles that work for you
Sleep well, live well
How to feel better rested and restored
A bed built for you
Mattresses, pillows and more, it’s time to get the basics right
Nightwear for the bedroom and beyond
Nightwear you can wear to bed, breakfast and the beach
Our top 20 housewarming gift ideas
The ultimate round-up to make them feel at home
50th birthday gift ideas
Thoughtful ways to celebrate a milestone
Share a little love
In support of the King's Trust this International Women's Day
All the love
Little gifts to say a big thank you this Mother’s Day
How to make a bed the right way
Sheet selection, hospital corners and more, explained
Why white always looks best in the bedroom
Calming. Serene. Soothing. It’s our favourite shade for a reason…
Why bathing is self-care at its best
Exploring why bathing is self-care at its very best.
Responsible cotton sourcing
How CottonConnect and our Reel Cotton Programme are making a difference.
What to wear now
A new capsule for summer, and the seasons to come
Meet the brands
Meet the brands we’re excited to welcome this summer.
How to choose a gift for a new baby
Ideas for welcoming new arrivals to the world
Viscose, modal and lyocell, explained
The innovative materials transforming our collections.
How to tie a robe
Three easy ways to style your dressing gown
Get the homestay look with Unique Homestays
Discover how we've styled this inspirational Cornish retreat.
Nightwear made for comfort
Because what you wear to bed is just as important as how long you sleep for
The best bed linen
Good sleep starts with the right bed linen. Here’s how to choose yours
Choosing the best present for a girlfriend
Find a gift she'll be happy to receive
The science of sleep
Health writer Brigid Moss investigates how to sleep better
Engagement gift ideas worth celebrating
Little treats to mark their milestone.
In the making: Savoy
The story behind our bestselling bed linen
The home in bloom
The mood-lifting power of flowers, styled your way.
Every item, five ways
The philosophy behind our clothing collection
Our fragrance collections, explained
Meet Signature, Edit and Spa
Introducing: Primrose Hill
Our uplifting new scent welcomes the return of beautiful blooms
The Responsible Wool Standard®
Taking a more thoughtful approach to the wool we use.
Postcards from...
Let our Edit Collection fragrances inspire your holiday wardrobe
The Leather Working Group
Discover the standard behind our leather.
Does reading before bed help you sleep?
The relaxing benefits of a good book
What is thread count on sheets?
Understanding thread count and how this affects the quality of your bed linen
The White Company meets Rebase
The White Company meets Rebase: the founders share their wellness insights.
Scents that calm
Specially formulated scents, are proven to help you relax
A space to unwind
Create a sanctuary with calm colours and soft textures
The Thread Summer '26
Explore our latest issue online.
Thoughtful baby hamper ideas
Create a gift new parents will love
Behind the scenes at The Sleep Retreat
Wedding gift ideas
Help them celebrate with something special.
Sleep notes
Good Housekeeping’s Lynne Hyland gets the experts’ advice
All about European Flax™
The story behind our European Flax™ certified linen.
Sleep advice with Dr Sophie Bostock
The sleep expert on the importance of good sleep – and how to get it.
