The Thread
Stories to inspire. Ideas to get the look. Expert advice for living beautifully.
Cashmere: the art of softness
Discover the quality behind our collection
9 Benefits of sleeping on a silk pillowcase
Explore the benefits and disadvantages of silk pillowcases for your sleep and beauty needs.
Introducing: Santorini
Discover our new scent
How to wash pillows the right way
Not sure how to wash a pillow? Discover easy, effective steps to clean and care for your pillows and keep them feeling fresh, fluffy, and long-lasting.
Introducing: Verde
Our new, vibrant scent captures the optimistic essence of the season.
Behind the design: The Little White Company
We chat to our baby and children’s designers
Scenting an autumn home
Scent expert Suzy Nightingale shares how to capture autumn
In the making: jour
Learn more about our intricate, hand-drawn thread work
Introducing: Portofino
Escape to the Italian Riviera with the scent
What is a bedspread?
And why you should have one on your bed...
How often should you change your pillows?
Discover how often should you change pillows for better sleep, support, and hygiene. Discover the signs that it’s time for a fresh, new pillow.
Introducing: Tuscan Grove
A sunny Italian escape, without the flight. Discover the story
The art of living with white
Interiors expert Ali Heath explores our ultimate neutral
Making pancakes with Cook School
Shrove Tuesday recipes little ones will love
Make time for me
Journalist Rosie Green’s 10-minute fixes for taking care of yourself
How to wash baby clothes
Learn how to wash baby clothes to keep them soft, clean, and gentle on your little one's skin with helpful tips.
What to buy for a new baby
Journalist and mum Lara Kilner shares what will be most appreciated
How to dress your baby for the best sleep
From swaddles to sleepsuits, here’s how to dress your baby for sleep. Expert tips on what your baby should wear to bed for comfort and safety all night.
Simple pleasures: clean, fresh sheets
And the tranquil satisfaction that comes with them
The difference between housewife and oxford pillowcases
Find out which one is best for you
Notes on: relaxation
Health and beauty journalist Lynne Hyland shares her tips
What is the best glass for champagne?
Find the right one for any occasion
An obsession with curation
The meaning behind collecting beautiful things
Spotlight on: faux fur
Take a closer look at this sumptuous fabric.
An ode to the reading nook
Carving out time for relaxing rituals
Introducing: Kyoto Oud
Our comforting new scent brings a sense of tranquillity
What is a flat sheet vs a fitted sheet
Find out the difference between these two bedding essentials
How to sleep better in hot weather
Journalist Jane Knight shares her tips
How often to change & wash bed sheets
Elevate your sleep sanctuary—discover how often to change and wash sheets for freshness, comfort, and a beautifully kept bed all year round.
Reflections on white
Colour expert Kassia St Clair explores its history and impact
Baby sleep advice from the experts
Breaking the spiral of sleeplessness with health writer Brigid Moss
What is mulberry silk?
The history behind this premium fabric
How to give the gift of scent
Beauty expert Jessica Diner explains...
Every home should have…
The key pieces that really make an impact
How often should you replace your duvet
Find out the best time for a refresh and ensure a perfect night's sleep with our helpful guide
Can you wash feather pillows
Discover helpful tips on cleaning feather pillows safely to keep them fresh, fluffy, and long-lasting.
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years
Spotlight on: silk
How is it so luxuriously soft and what makes it special?
The alchemy of scent
Fragrance expert Suzy Nightingale explores perfume’s power
How to create a capsule wardrobe
Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips
Alexandra Dudley’s seasonal recipes
The food writer's late-summer dishes
Simple pleasures: the flicker of candlelight
Celebrating the gently calming glow
Life happens on the sofa
How to make it a place you’ll love to spend time
How to nap
Journalist Lynne Hyland on the power of bite-sized sleep
What is a mattress topper?
Wondering what are mattress toppers for, and are mattress toppers any good? By adding extra comfort and support, here’s how they may help improve your sleep.
Spotlight on: Supima® cotton
We explore why it’s considered one of the world’s finest cottons
Why a child's bedroom doesn't need to be childish
Creating a space to grow with interiors writer Becky Sunshine
Simple pleasures: a versatile chopping board
The most underrated kitchen essential, here’s why we love it
Introducing: Love Candle
Meet the candle with a good cause
How to make a rental property feel like home
Katherine Ormerod lets us in on her secrets
