The Thread
Stories to inspire. Ideas to get the look. Lessons learned over the last 30 years.
The Thread Autumn ’25
Read our new-season brochure online
The five-star bedroom
Layered textures, calm colours and the little luxuries that make all the difference
Life is a beautiful thing
Celebrate the things we've learned over the last 30 years.
Introducing: Aspen Woods
Our new scent will transport you to the tranquil woodland of an evergreen forest.
Frames: style, size, space
Learn how to style frames in your home. We dive into the basics
What you wear to bed makes all the difference
Nightwear styles for sweet dreams
The anatomy of a sleepsuit
Find out what makes them so special
How often should you replace your duvet
Find out the best time for a refresh and ensure a perfect night's sleep with our helpful guide
9 Benefits of sleeping on a silk pillowcase
Explore the benefits and disadvantages of silk pillowcases for your sleep and beauty needs.
Introducing: Santorini
Discover our new scent
In the making: Savoy
The story behind our bestselling bed linen
How to dress your baby for the best sleep
From swaddles to sleepsuits, here’s how to dress your baby for sleep. Expert tips on what your baby should wear to bed for comfort and safety all night.
Hot-chocolate recipes
3 takes on our favourite winter warmer
Behind the design: The Little White Company
We chat to our baby and children’s designers
Scenting an autumn home
Scent expert Suzy Nightingale shares how to capture autumn
Why white always looks best in the bedroom
Calming. Serene. Soothing. It’s our favourite shade for a reason…
Introducing: Kyoto Oud
Our comforting new scent brings a sense of tranquillity
The big home reset
Shake up your space and welcome autumn in
Cashmere: the art of softness
Discover the quality behind our collection
The Edit Collection
Our specially selected range of fragrances
How to cosy up your space with texture
Journalist Nicky Rampley-Clarke on creating an inviting home
Introducing: Provence
Meet the newest fragrance in The Edit Collection
Make time for me
Journalist Rosie Green’s 10-minute fixes for taking care of yourself
Can you wash feather pillows
Discover helpful tips on cleaning feather pillows safely to keep them fresh, fluffy, and long-lasting.
What to buy for a new baby
Journalist and mum Lara Kilner shares what will be most appreciated
How to wash pillows the right way
Not sure how to wash a pillow? Discover easy, effective steps to clean and care for your pillows and keep them feeling fresh, fluffy, and long-lasting.
Simple pleasures: clean, fresh sheets
And the tranquil satisfaction that comes with them
Introducing: Verde
Our new, vibrant scent captures the optimistic essence of the season.
How to create a capsule wardrobe
Lots on the rail but nothing to wear? Fashion journalist Anna Murphy has a few tips
What is the best glass for champagne?
Find the right one for any occasion
An obsession with curation
The meaning behind collecting beautiful things
Spotlight on: faux fur
Take a closer look at this sumptuous fabric.
An ode to the reading nook
Carving out time for relaxing rituals
How to nap
Journalist Lynne Hyland on the power of bite-sized sleep
Simple pleasures: coffee morning
Savouring the joy that comes with that first sip
How to choose a gift for a new baby
Ideas for welcoming new arrivals to the world
Quietly beautiful clothing
In our 30th year, we’re celebrating a new clothing direction
The art of autumn hosting
Simple pleasures, beautiful details and the joy of gathering
How to style a nursery
Creating a warm, nurturing room to welcome little bundles home to
Sleep notes
Good Housekeeping's Lynne Hyland gets the experts' advice
How to make a bed the right way
Sheet selection, hospital corners and more, explained
How to wash baby clothes
Learn how to wash baby clothes to keep them soft, clean, and gentle on your little one's skin with helpful tips.
Spotlight on: silk
How is it so luxuriously soft and what makes it special?
The alchemy of scent
Fragrance expert Suzy Nightingale explores perfume’s power
The difference between housewife and oxford pillowcases
Find out which one is best for you
Kitchen table games for parties
How to keep the laughter flowing into the night
Halloween chocolate spiders with Cook School
Spooky treats to make with little ones
Alexandra Dudley’s seasonal recipes
The food writer's late-summer dishes
Simple pleasures: the flicker of candlelight
Celebrating the gently calming glow
Life happens on the sofa
How to make it a place you’ll love to spend time
In the making: jour
Learn more about our intricate, hand-drawn thread work
Introducing: Portofino
Escape to the Italian Riviera with the scent
